The e-commerce platform drives your business!
Website e-commerce is not all about just having an attractive e-commerce site. Your website e-commerce is not just a collection of e-commerce design and multichannel e-commerce. E-commerce website development goes beyond these.
The e-commerce software is at the heart of your online business. Choosing the right e-commerce platform is often the most important decision you will have to take for your e-commerce business.
What all should my e-commerce platform support?
Never get fooled by what many e-commerce designers offer: an e-commerce web site that has dozens of features, most of which you may not need. Yes, features are very important for an e-commerce site, but you should be discreet about choosing an e-commerce platform that offers what you need, rather than having loads and loads of redundant features.
You should ideally go in for an e-commerce platform in which you will be able to expand your product categories as your business grows, without straining itself or your purse.
Since facebook commerce is here to stay, your e-commerce platform should be in a position to accommodate Facebook e-commerce. And then, very importantly, it should offer new features such as SMS integration with website, eBay store design, e-commerce ERP, m-commerce and CRM.
Never forget that since most online e-commerce is now multi-channel e-commerce, features like eBay e-commerce integration, eBay listing software, eBay listing tools and eBay design could come in handy.
The key is to think about what is appropriate, rather than what assortment of features is offered.