eDynamic to host Webinar on Next Gen Demand Gen : Content Vs Context

June 18, 2012 - PRLog -- eDynamic is going to host a webinar on July 05 at 2:00 PM EDT showcasing how Unified Customer Engagement is producing powerful marketing results

New York, United States (June 15, 2012) - eDynamic is going to host a webinar on July 5, 2012, where they are going to talk about how to drive Demand Gen to the Next Level . This webinar will highlight how Unified Customer Engagement is producing powerful marketing results.

Link to register for the webinar: http://demandgeneration.edynamic.net/Next_Gen_Demand_Gen_Content_vs_Context.aspx

Content marketing accounts for more than 26 percent of total marketing budgets annually, according to Junta42 and MarketingProfs. Yet 60% of marketers have serious doubts about its ROI and think it’s ineffective.

So it becomes inevitable to figure out Content or Context? What’s Really Driving Demand?

Are you afraid you’ll fail if you don’t produce enough webinars, white papers, videos, podcasts, case studies, Tweets, or solution sheets?

Don’t be. There’s another approach that’s delivering much stronger results.

A new approach to generate positive business outcomes which would lead to revenue growth is to make a connection between content and revenue.

Find out how organizations are driving more demand by focusing on context as opposed to content.

In this upcoming Webinar, you’ll learn how leading marketers are:
•Mapping out their customer’s buying journey
•Defining the buyer’s context
•Developing a Digital Marketing Roadmap, and
•Engaging the buyer in a personalized and synchronized way
And more.....

This webinar is ideally suited to senior executives and marketing professionals seeking to improve their conversion rates and elevate their demand generation strategies and tactics.

Details of the Webinar:
Subject: Next Gen Demand Gen: Content Vs Context
Date: July 5, 2012
Time: 2:00 – 3:00 PM EDT
Speaker: Abhiraj Banerjee, Director Marketing & Strategic Sales at eDynamic
Link to register: http://demandgeneration.edynamic.net/Next_Gen_Demand_Gen_...

About eDynamic
eDynamic is a Digital Solutions firm that enables marketers to engage with their customers through Strategy, Experience and Technology. We deliver engaging dynamic multi-channel, multi-device experiences that drive conversion and engagement by blending digital technology with creative strategy.  Our deep expertise in digital marketing technology includes CMS, ECM, eCommerce, Interactive Services, Demand Generation, Mobile Solutions, Social Media and Business Intelligence. Founded in 1999, the company has delivered 1000+ projects and has 250+ customers globally.

For more information, you can visit our website – http://demandgeneration.edynamic.net/