The U.S. Open’s Web site features interactive ads from the brand and a free golf game called Virtual U.S. Open that looks like the course where the tournament takes place. Lexus is taking this opportunity to push the RX F Sport via these efforts.
Par for the course
The Virtual U.S. Open game can be found on the right-hand side of the U.S. Open site.
Consumers must first sign up for the game on the site.
The makers of the game, WGT, recreated the Lake Course using HD photography and virtual reality technology. Users can play the entire course of just one of the holes.
Throughout the game, players will see branded in-game tee marketers, flagsticks and wind indicators. In addition, every avatar is wearing a golf shirt and hat with the Lexus logo.
In addition, commercials for the Lexus RX F SUV will play to demonstrate Lexus’ “pursuit of perfection,”
The campaign is expected to generate more than 100 million impressions for Lexus in three months, plus another 100 million social ad impressions, according to WGT. This is because the Lexus avatars are viewed by the more than 5 million registered players on World Golf Tour.
The WGT game is designed to allow brands such as Lexus to reach their audiences in an engaging and memorable way, according to WGT.
In addition, both of the best online score and a random entry will win trips to the U.S. Open as guests of the USGA.
As the official sponsor of the USGA, Lexus has provided onsite activities for attendees such as a golf swing simulator, photo opportunities and golfer autograph stations and at the Performance Drive Pavilion.
Attendees can obtain a Lexus Game Card activated with a Radio Frequency Identification Device and earn points by swiping their game cards at checkpoints throughout the course. The player with the most points will win a trip for two to the 2013 U.S. Open.
Consumers can also compete on the golf swing simulator for the chance to win a 2013 Lexus ES.
About Lexus of Melbourne
Welcome to Lexus of Melbourne, your South, Central and North Florida Elite of Lexus Dealership!
Lexus of Melbourne has achieved this Prestigious award 12 times!
At Lexus of Melbourne, it’s our mission to provide the drivers of Viera FL and surrounding locations with prestigious, luxury cars, SUVs & Hybrid Vehicles from Lexus. From unparalleled customer service to world-class quality, we implement our high standards every day to meet your exacting expectations as customers by selling the finest new and used Lexus cars ever built. As a certified Lexus dealer in Viera, we go above and beyond to implement our expertise and experience to assist your every need.
Whether you’re pursuing a purchase or lease of a new or used Lexus, our vast inventory unites uncompromising quality with grandeur. Our model selection includes a wide array of Lexus Cars, SUVs and Hybrids which include the LS, GS, ES and IS Sedans, LFA and IS F Performance, IS C Convertible, LX, GX and RX Luxury Utility and LS, GS, RX, HS and CT Hybrid vehicles. From 2000 to 2011 models, our dealership has a Lexus that’s perfect for you.
As Your local Lexus Auto Dealer, located in Viera FL, Lexus of Melbourne is proud to provide new and used Lexus cars, parts, accessories and service to the fine drivers of Melbourne, Cocoa-Rockledge, Merritt Island, Titusville and surrounding areas.
Call or visit Lexus of Melbourne today to experience the finest luxury cars ever built. For service inquires, contact our Service Center, and for parts inquiries, please contact our Parts Center.
Lexus of Melbourne
6927 Bromley Drive
Viera, FL 32940
Telephone: (888) 218-3971
SALES HOTLINE: (888) 675-5447
Finance: (888) 714-6190
Parts: (888) 618-9296
Service: (888) 713-7191
Showroom: (888) 714-6190
Fax: (321) 254-7151
Hours of Operation
Sunday 12:00 PM-5:00 PM
Monday-Thursday 8:30 AM-8:00 PM
Friday 8:30 AM-7:00 PM
Saturday 8:30 AM-6:00 PM
Service and Parts:
Monday –Friday 7:30 AM-6:00 PM
Saturday 8:00 AM-2:00 PM