The Institute of Videography, which promotes professionalism in video production, has a challenging accreditation process. In order to achieve Associate Membership, members first have to pass online exams on various aspects of video production. Meanwhile, full accreditation is not awarded until after samples of work have been submitted to an assessment panel.
While an assessment score of 70% or more is sufficient to gain Master Membership, the quality of Jim's video was assessed as exceptional, with a score of over 90%, which means he has been recommended for Fellowship of the Institute.
Founded in 2004, Aardvark Corporate Films specialises in filming and editing web videos for small and medium businesses. They are very proud to have achieved this recognition for their work. Jim said "I'm absolutely thrilled to be a Master Member of the IOV. Of course, I was very proud of the work I submitted, but to have been awarded such a high assessment score from such a prestigious panel was a wonderful surprise".
The video which Jim submitted for assessment was originallyfilmed on behalf of popular vintage jewellery designer Kirstie Taylor of Flo and Percy. The video can be seen here: http://www.youtube.com/
IOV executive administrator, Sarah Kilgariff added: "Gaining an IOV accreditation is no easy task. As general video production standards increase, so do the expectations of those carrying out the accreditation process. I'm sure that Jim will start to benefit from his achievements in the coming months."
Notes to Editors
1. Aardvark Corporate Films was founded in 2004, is based in Bishop's Stortford and works with businesses throughout the South and East of England
2. The IOV has over 1,000 members in the UK & Europe specialising in event, corporate and freelance video services
3. IOV logo and a photo of Jim Cliff are available on request.
Jim Cliff - Aardvark Corporate Films