The range, donates a portion of each sale to charities that help poor people that have been affected by the recession/austerity measures. Leanne Gifford, head of lifestyle marketing at Angel and Weightman, commented, “The gay community, has always dictated many trends in society as a whole. Straight men, taking active interest in the way they dress and taking care of their skin, is wholly due to the trends dictated by gay men.”
Charlotte Harper, head of marketing, commented, “ The gay community, is a leading force, in determining what is new, and cutting edge in the world’s of fashion, art and beauty. They dictate aesthetics. They realise, that being able to control, the visible expression of beauty in all its forms, gives them tremendous power. Looking fantastic, is part of the self respect, that a gay man has, and as such, this new skincare line, is aimed specifically at gay men. We want to be part of helping to keep gay men looking good, that’s why we created a line specifically for the community, to celebrate and honour them.”
The Apollo and Zeus anti aging treatments, uses a combination of enzymes, plant extracts, minerals, and vitamins, that have been concentrated specifically for the density of human male skin, to help clear and rejuvenate the skin, and give a younger, fresher and healthier look.
She continued, “The gay community, has had a very positive influence at Angel and Weightman,and we definitely wanted to create a product, as a way, of thanking them for their influence/inspiration.”
Mark Lasenger, a gay man from London, commented, “ The anti-aging cream for gay men, is a fantastic idea. I recently got a sample and have told lots and lots of friends about it. We love looking good, so this is a product that really makes sense. People in the community are really looking forward to it.”
The Apollo serum, is available from the Angel and Weightman website, at http://www.Angelweight.com/