According to comScore, the online video audience reaches 84.5% of the U.S Internet audience. In addition, average engagement levels are rising as it continues to play a more prominent role in the online experience.
As the production of video continues to decline, companies exploring the idea should start planning on using more video content in their marketing channels.
Young recently released an article titled, “What is Video Marketing and Why You Need It.”
“Marketers can get a lot of mileage with just one video by incorporating it into all your marketing channels - from email to search to landing pages. Studies have shown that having video can increase your Google ranking, conversions, open rates, click through rates and more.” states Young.
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