PRLog - June 14, 2012 - BOSTON -- Boston, Massachusetts, June 14, 2012 — Temperature@
Inno Winner 2
Approximately 100% farmers over-water their crops and plants. The vast majority (90%) of water use by farmers in the United States is for irrigation. The combination of these two percentages illustrate significant water waste, run off, and wasted dollars. The agricultural industry is a major player for ground and surface water usage, which accounts for about 80% of the water consumption in the United States. Therefore, a solar cellular environmental monitoring device saves water and therefore, also saves fuel and dollars. By discovering the correct amount of water to use, a farmer can not only cut costs and spending but he/she can alleviate over-watering and stop straining the water system.
Existing environmental monitoring systems with such capabilities cost upwards of at least $10,000. However there are more affordable and cost-effective solutions, such as Temperature@
The annual MITX Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing and revolutionizing the way we work and play. The MITX Award winners were announced in 13 general categories, “Best of Show for Innovative Business,” the PwC Promise Award, and People’s Choice Awards for Class President & Vice President for the model class of 2011, at a sold out ceremony held on June 12th at the Westin Copley Place.
“The Innovation Awards offer an opportunity for us to come together and celebrate the incredible achievements of New England’s innovation economy. The ingenuity and focus possessed by this year’s winners is truly inspiring,” said MITX President Debi Kleiman. “MITX is very proud to host this program and showcase some of the best work that our community is producing right now.”
Judges for the MITX Innovation Awards included over 100 industry professionals representing various disciplines including CEOs, marketers, technologists, strategists, investors, designers, and business professionals.
The 2012 MITX Innovation Awards couldn’t happen without the help of these amazing sponsors. Platinum Sponsors: PwC, TripAdvisor. Event Sponsors: the Atom Group, Cassidy Turley FHO, DLA Piper. Media Sponsor: BostInno. Creative Partners: massAV, Metropolis Creative.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Cambridge, MA. For more information, visit http://www.mitx.org/
Contact: Kate Jurras Diane Deng