SBA * Consulting, LTD announces new service: Gap Analysis

June 18, 2012 - PRLog -- Gap analysis involves determining, documenting, and approving the variance between business requirements and current capabilities. Without knowing the current situation of the business, it is almost impossible to perform gap analysis. Once the general expectation of performance in the industry is understood, it is possible to compare that expectation with the company's current level of performance. Knowing the benchmarking for performance is the foundation of gap analysis.

Gap analysis can be conducted on strategic level and operation level. For operation level, gap analysis is a very useful tool for helping marketing managers to decide upon marketing strategies and tactics. During the process of analyzing the gap, you simply ask two questions - where are we now? and where do we want to be? The difference between the two is the GAP - this is how you are going to get there.

On the strategic level, once the gap has been identified, the process of strategic planning begins to form a plan or strategy on how to close the gap and achieve the desired corporate objective. There are two methods that can be employed to close the gap: strategic changes such as market development, penetration, diversification and product development, or tactical changes such as price shifting and discounts.

SBA * Consulting and its Consulting Chief Financial Officers can perform Gap Analysis projects for your business. With over 50 practice areas, our Consulting CFO's have the breadth of industries, company size and both financial and operational experience to provide exemplary products.

For more information, see http://sbaconsulting.com