As SVP, Ed will drive the Vinimaya sales team with vision and expertise gained from more than three decades of software industry executive leadership. He excels in building high-energy teams and identifying revenue opportunities, while developing creative product strategies and marketing programs that fuel company growth. Immediate priority will be expansion of the current direct sales focus while driving new growth across industries and around the globe through channel partnerships with referral partners, value-added resellers and managed service providers.
Prior to joining the Vinimaya team, Ed specialized in steering high-technology businesses to their next level of revenues and profit while serving in a number of management roles including President, Sales Vice President & Division General Manager. Most recently, as SVP of Sales at Expertus, his proven track record in bringing emerging technologies to market helped drive the successful launch of the ExpertusONE SaaS product. Additional past roles include SVP of Worldwide Sales at Kazeon, where he guided the organization through rapid growth to a market leadership position and a subsequent acquisition by EMC.
“Ed brings a wealth of experience and will prove to be a great asset to the Vinimaya executive team,” said John Hutchinson, President of Vinimaya, “He further strengthens Vinimaya’s executive team by helping to create an integrated sales team, aligned with the company’s strategic business objectives, that continues to result in ongoing success and expanded market share.”
“I am pleased to take on this new responsibility to accelerate the sales growth for the leader in this industry,” said Bauer. “I look forward to helping Vinimaya grow its global footprint, while ensuring that our customers reach optimal success and achieve the greatest business benefit with their procurement initiatives.”
Vinimaya, Inc. is a privately held software solutions company that provides innovative eProcurement Catalog and B2B Shopping solutions for both buyers and suppliers based on their patent-pending Vinimaya Smart Marketplace Technology™ platform. Vinimaya’s Purchase Decision Optimization (PDO) products are seamlessly integrated with systems from Oracle, SAP, PeopleSoft, Ariba, JD Edwards, Coupa and iValua among others and are used by global companies such as 3M, Alcoa, Siemens, Agilent Technologies, Corning Inc, McDonald’s and Cricket Communications. Vinimaya is a Vora Group company with offices in Cincinnati and Bangalore, India. For more information please visit http://www.vinimaya.com or call 888-618-8634.