PRLog - June 14, 2012 - Mumbai, April 2012: NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand introduces the widest range of 10 shower gels (5 for men and 5 for women) for the first time in India to cater to the growing segment of consumers who wish to upgrade from premium bar soaps to a superior format of bathing. NIVEA, world’s No 1 Skincare brand would be the pioneer in India to introduce this wide a range of shower gels which offers specific variants to suite your senses and lets you indulge your skin and needs.
NIVEA Shower Gels for women offer a wide range of superior formulas with silky textures which develop a creamy foam and keep the skin feeling moisturized. These also contain stimulating sophisticated scents and pampering natural ingredients which gently envelop you and arouse your senses. The range contains both cream based and gel based variants thus catering to varying consumer needs that exist today.
NIVEA Crème Soft with its classical caring concept, NIVEA Pearl & Beauty with its soft touch of precious pearl extracts and NIVEA Happy Time which offers summer freshness with its orange fruity notes comprise the cream based segment in the portfolio. NIVEA Fitness Fresh with its fitness theme that is growing in popularity amongst the women of today and NIVEA Lemon & Oil with its scrub format and fresh grape scent comprise the gel segment thus completing the portfolio. These variants have been carefully chosen for the Indian market having already established themselves in associate categories here (Pearl & Beauty is a well performing deodorant and Happy Time comes with its equity from the lotion category).
In today’s fast paced life, where men typically look for convenience in even small things that they do, NIVEA FOR MEN Shower Gels are equipped with a 2 in 1 proposition for Hair & Body, thus serving a dual role of a shampoo and a bodywash. NIVEA’s range of Men’s Shower Gels with its 2 in 1 caring formula with mint / menthol extracts vitalize your senses while effectively cleansing your skin and hair. Boosted by a change in packaging which makes the bottle shape more masculine with a grip on the sides, the range contains variants such as Energy which offers an oriental masculine fragrance, Cool Kick (from Cool Kick Deodorant fame) which offers a fougere masculine fragrance, Vitality Fresh with its transparent packaging, Pure Impact which contains micro fine scrub agents and Muscle Relax which contains micro particles that activate blood circulation and softly massage tensions out of the muscles.
This wide range of 10 shower gels offers the Indian consumer of today a choice to experience the spa like feeling right in their own shower every day!!
Commenting on the launch, Sunil Gadgil, Marketing Director of NIVEA India said,” Indian consumers are persistently evolving and they are always looking out for wider options to suit their specific needs. Keeping this in mind, NIVEA has introduced a wide range of shower gels for men and women.’’
The entire range of 10 NIVEA Shower Gels containing 5 variants for men and 5 variants for women have been launched in March 2012 across top retail stores in the country.
NIVEA Shower Gels Variants
Energy Shower Gel
Oriental masculine fragrance with mint extracts
Cool Kick Shower Gel
Fougere masculine fragrance with menthol extracts
Vitality Fresh Shower Gel
Transparent pack with a masculine fresh new fragrance
Pure Impact Shower Gel
Fougere masculine fragrance with microfine scrub agents
Muscle Relax Shower Gel
Activates blood circulation with its micro particles that softly massage tension out of the muscles
Crème Soft Shower Gel
Classical caring concept so true to NIVEA
Pearl & Beauty Shower Gel
Sophisticated and well balanced fragrane with precious pearl extracts
Happy Time Shower Gel
Orange fruity notes for ooze of freshness with astringent properties associated with citrus
Fitness Fresh Shower Gel
Riding on the fitness theme offering a fresh fruity fragrance
Lemon & Oil Shower Gel
Rich micro scrub particles that deliver a natural performance
All packs are 250ml packs.
NIVEA products are available at all major super markets and general stores.
About NIVEA India: (www.NIVEA.in)
NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Rs. 37,600 Crores (Euro 5,750 Million) Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% and has more than 200 No. 1 positions in cosmetics categories all over the world. NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Every day. For everyone.
For further details, please log on to www.nivea.in.