"At a larger company there are a number of positions supporting the role of the CFO," said the 38-year-old Peterson. "At I-ology, I'm the CFO and Controller, but I also get the mail, turn the lights off and lock up at night. I could be preparing the annual budget one minute and building a conference table the next. It's just what you have to do in an entrepreneurial environment."
In fact, the idea of being able to be involved in every aspect of the business is one of the main reasons Peterson decided to join the I-ology team in September 2011.
"I was excited about feeling like a partner in the business and helping the company achieve its goals," said Peterson.
And while he's now the CFO at a smaller company, Peterson still faces some pretty big challenges such as hiring, motivating and retaining quality people, controlling spending, improving profitability, and dealing with the challenges of a stagnant economy. Yet through it all, Peterson never misses the prestige or resources that come with a job at a large company. He's having too much fun.
"I have to say, there hasn't been a bad day," said Peterson. "One thing you can say about going from a large company to a small one is the unpredictability of each day. It keeps things exciting and fresh. I guess that makes every day a good day."