Poiret's portfolio expanded to decor (furniture, rugs) accessories, graphic design and fragrances, in addition to his successful clothing design business.
In 1911 fashion designer Paul Poiret created a perfume house called Les Parfums de Rosine (named after his beloved daughter Rosine), a groundbreaking event in the history of marketing in Perfumery, because it was the first time that the name of a designer appeared on the box of a fragrance.
The inspirations and the names of the fragrances were directly related to events occurring in his personal life, and linked to Poiret's way of expressing lifestyle & fashion.
His singular and dynamic personality reflected in his personal aesthetics, and he was the first fashion designer-perfumer maker that elevated his lifestyle to an ART concept...
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