Fitho launches technology-based diet planning services, for Rs 16 per day

June 13, 2012 - PRLog -- •   Launches technology-based customized diet planning services
•   Strong focus on balance of technology, high quality nutrition & overall health
•   Unlimited access to nutritionists, thousands of meal options & cash on delivery

New Delhi, 13 June, 2012: India currently has the 3rd highest number of people with lifestyle and weight related disorders, projected to be no. 1 within a few years. To help manage and prevent such disorders, nutritionists services are essential, but these cost anywhere between Rs 2000-Rs 10,000 per month, and is largely an unorganized market. To make this affordable, for the more people in India, Fitho Wellness Services has launched weight loss diet planning services available as low as Rs 499 per month (approx Rs 16 per day)

Since the soft launch in Feb 2012, people from over 45 towns and cities in India have signed up for this service, which is available by logging on to www.fitho.in. On the launch of this weight loss diet planning service, Prachi Agarwal, CEO for Fitho Wellness Services said, “The nutrition planning & services industry is mostly unorganized and there is a need in the market for a high quality, well priced service. Our business model, allows us to control the quality of the service centrally- through our software, and a team of nutritionists, along with making the service affordable a much larger group of customers.”

Prachi also says “Before launching this service, we conducted 2 years of consumer research with people across India, understanding the market needs, and figuring out a delivery model to reduce the cost of the service. Due to our leverage of technology, we pass on the reduced cost of delivery to the consumer.”

There are thousands of meals options. Based on the customer’s information and preferences, a balanced diet plan is made for each person, customized to their age, gender, nutritional needs and lifestyle. It is based on a scientific three balanced meal diet, designed to ensure the recommended nutrition based on each individual requirement. The meal plan consists of breakfast, lunch and dinner with different options, for each day. Besides, the diet chart gets updated every week, with additional features like changing your food preferences & more. You can choose between veg or non-veg options,along with cuisine preferences.

Further, there is unlimited access to certified nutritionists over phone/email.
The weight loss plan also comes with a free 15 minute exercise routine based on your preference to workout at home or at the gym (with equipment). Each exercise is arranged in a structured pattern with specific instructions of sets/repetitions along with demo videos to help you understand the technique better. Exercise helps is more effective and sustainable weight loss.

Further, Prachi said, “Since launch, we have seen 100% growth month on month. Due to our technology based model, it is highly scalable for a large consumer base. We work with companies like Vodafone, NDTV and more, for their employee wellness & customer engagement programs.”
“Our goal is to make it easier for people to avail this service. We have a strong focus on constantly improving our service. Today, 7 out of 10 urban Indians are overweight. With high internet penetration, and mobile data usage, so our next step is to take the service on to mobile phones.”

Fitho is a completely self funded startup, and is looking to expand the technology, marketing and operations team.

How to use the service
Weight loss with Fitho is healthy, simple and takes just five minutes to get started, while you can be sitting anywhere around the country.
Step 1: Log onto www.Fitho.in, choose your plan, tell us about yourself and sign up.
Step 2: Login details to your personal weight loss diet get instantly mailed to you, followed by an introductory call.
Step 3: You can now go on the website to login and start using your diet plan.
Step 4: Lastly you can speak to the dietician for any assistance, track progress and lose weight!


About Fitho Wellness Services
Fitho Wellness Services is a wellness company, launched in 2010, by Dhruv Gupta and Prachi Agarwal that uses technology to provide high quality weight loss diet plans to people, at an affordable cost. Fitho’s team of 15, consists of nutritionists, technology, operations & marketing.
Currently Fitho Wellnesss reaches out to customers across 45 cities & towns in India, and works with a number of companies, like Vodafone, NDTV, Reebok & more