The addition of a show in the Fort Worth market comes on the heels of two successful shows produced by Marketplace Events in partnership with Dallas Cowboys Stadium in the North Texas market in 2011 and 2012. The 2012 Great Big Texas Home Show ranked third highest in exhibitor satisfaction and saw the second highest growth rate in exhibit space revenue across the company’s portfolio of 32 home shows. It is now the largest home show in the state of Texas.
“We have been very pleased with the tremendous growth we’ve achieved in a very short time in North Texas,” explained Marketplace Events CEO Tom Baugh. “That success has served as a launching pad for us to expand further in the Texas market, starting in Fort Worth.”
The Fort Worth show will be managed by Show Director Gail Grogan, who joined Marketplace Events in January of this year after working for the Dallas Cowboys Organization and Legends Hospitality Management as the director of sales and special events at Cowboys Stadium. “Much of our success in this market is due to strong relationships with our exhibitors, sponsors and partners such as the Texas Nursery & Landscape Association (TNLA), who sponsors and coordinates the amazing feature gardens,” said Grogan. “These are the relationships that will allow us to expand our footprint in multiple markets across the state.”
The addition of the Great Big Texas Home Show Fort Worth brings the Marketplace Events portfolio of home shows to 32 annually including 23 home shows in the U.S. and nine in Canada. The company will also launch WIRED Live Expo in November 2012 and the American International Motorcycle Expo (AIME) in October 2013. WIRED Live is a technology- and innovation-focused consumer show to be held in Washington, D.C. that’s being produced in partnership with WIRED, a Conde Nast media brand. AIME is a trade and consumer enthusiast show for the motorcycle industry.
For information on the Great Big Texas Home Show Forth Worth or the Great Big Texas Home Show at Cowboys Stadium, contact Gail Grogan at (817) 722-2416 or firstname.lastname@example.org.
For information on Marketplace Events visit www.marketplaceevents.com.