Since the premiere of the series, Secret Diary of an American Cheerleader, CCI and its various social pages continue to see web traffic increase weekly. YouTube viewership exceeded over 60,000 at the launch of Episode 2. Moving into week three, the series has accumulated over 113,500 views. The series continues to build momentum, with over 123,000 followers on Twitter, as well as over 37,000 followers on Facebook, not including other social media platforms.
In Episode 2- "Painting a Pretty Picture over a Gloomy Situation", Emma makes the Silver Extreme team and receives her second chance to be on an all-star team. In the process, Emma captures the attention of a certain boy, Cody, who is played by Kyle Joseph. At the conclusion of the episode, Emma is faced with putting up a façade for the girls on her cheerleading team.
"I tried to think of it like I was doing a type a cheer. Painting a pretty picture over a gloomy situation. Turning the bad into the perfect."
In Episode 3-"Little Brothers are good for Something", Emma's secrets are beginning to unravel, and the truth of her life is soon to be revealed.
Since the Facebook fan contest began last week, Secret Diary sponsors have seen an increase in web traffic on company web pages as well as social media sites. The official sponsors include: Power Bows: the official bow provider, GTM Sportswear: the official uniform provider, Glitterbug Cosmetics: the official cosmetics provider (distributed by Campus Teamwear), Cheerleader Stunt Stand: the official training equipment provider, Go Fight Win Music: the official music provider, Chasse': the official accessories provider (distributed by OmniCheer), Glamour Shots: the official photography provider, and Skechers: the official shoe provider of Secret Diary of an American Cheerleader.
For this week's Facebook contest, fans can post a video of themselves performing their favorite tumbling pass. They will need to tag Secret Diary of an American Cheerleader in the video. Their friends will need to "like" their video, and the 6 fans with the most "likes" on their video will win a prize from one of the Secret Diary sponsors.
Prizes will be given to winners at random. Winners will be announced on the Secret Diary of an American Cheerleader Facebook page and contacted via Facebook message. Winners may be asked for contact information in order for prizes to be sent.