“Address Validation Contributes to Start-up Success,” says Postcode Anywhere Customer

June 12, 2012 - PRLog -- Cox Web Design has highlighted the importance of including postcode look-up in building a viable online business this week.

The Loughborough-based web development studio uses Postcode Anywhere technology in client websites where address look-up is required.

David Cox, director of Cox Web Design, said: “We use Postcode Anywhere’s address validation to speed up the checkout process for our client's customers. It also helps reduce costly and time-consuming errors for the retailer when customer orders have to be redelivered.

“It makes far more sense to get the address right in the first place. It also integrates well with HSBC Global Payments, PayPal, WorldPay and Google Checkout, adding a further stringent layer of verification and protection to the checkout process. It also allows us to capture completely up-to-date data.

“Established customers seem quite happy to keep paying for the service. It gives their website customers a good user experience so they’re more likely to retain them.

“One such client is TartyBikes, originally established by Loughborough University graduates Adam Read and David Cleaver. The company’s phenomenal success is a textbook case of an online business thriving even in times of global recession. TartyBikes is now the world’s leading online bike trials shop.

“With our help, they’ve been able to maximise their website presence and functionality, making it easy for their customers to complete the purchasing process when buying online.

“It’s important to get the job right as almost 95% of our business comes by way of referrals. We now get approached by businesses from all parts of Europe and the rest of the world, as far-reaching as Australia.

“My developers and I are very impressed with Postcode Anywhere. It’s very satisfying to see the start-ups we work for develop and grow, and postcode validation is certainly a contributing factor when it comes to building a professional and successful online retail business.”

Postcode Anywhere’s managing director Guy Mucklow said: “Consumers increasingly expect to be able to rapidly fill out their address when shopping online, or for a call centre operative to find it quickly when making a customer service call.

“Critically, the impact address look-up can have on instances of postal delivery failure can be dramatic. Every wrong address translates to lost post, extra cost and often irreparable reputation damage.

“Advocates such as Cox Web Design are helping address validation technology become standard practice in the UK, but the culture can be different overseas, where different postal systems have historically made it more difficult to use.

“We are hoping our next-generation service Capture+, with its range of datasets and powerful address search, will bring the proven benefits of address look-up technology to a global marketplace. We anticipate missing parcels alone must be costing the US ecommerce industry billions of dollars – a problem which can be largely prevented with address look-up technology.”

For more information on Cox Web Design, visit www.coxwebdesign.com. To find out about Capture+, or any of Postcode Anywhere’s range of services for improving ecommerce, see www.postcodeanywhere.com.

ENDS