Tom Kachelriess has been a customer of the Douglas Auto Group since 1980. Over the last 32 years, he has purchased over 20 automobiles from Douglas. He originally purchased Buicks and VWs from Douglas but purchased his first Infiniti from Douglas, an FX, in 2006. Since then Tom has been hooked on Infinitis. He has additionally purchased a 2008 FX and a 2012 FX from Douglas Infiniti. Says Tom, “buying an automobile is a major purchase in one’s life. You want to have stability and comfort in the company standing behind those purchases. When you walk into Douglas Infiniti and see the same Service Manager, Parts Manager, Auto Technicians and Sales Managers for years on end, it lends you confidence in the belief that you entrusted your auto purchase to the right organization.”
From Day One at the Douglas Auto Group, I’ve been told that morality and integrity are the cornerstones that the organization has been built upon. While I don’t mind sharing this philosophy with the general public, it is much better when these virtues are corroborated by a Douglas customer. Says Tom, “Douglas Auto Group has never made me feel like a foreigner. They have never looked down to or lied to me. I’ve seen other dealerships where if you’re not spending money there that day, they want you out the door. I’ve never had that feeling in my 32 years as a customer at Douglas. I’ve run a highly successful real estate appraising business. I can assure you that when money becomes the sole driver of your business, you’re dead. How do you think an auto dealership like Douglas has been able to thrive in a small town for nearly 50 years?”
Not only does Tom bring his 2006 FX, 2008 FX and 2012 FX to Douglas Infiniti Service for regular maintenance, but he brings his daughter’s Nissan Murano as well. “It’s actually cheaper to service the Nissan Murano at Douglas than it is at my daughter’s Nissan dealership.”
Tom went on to make an interesting analogy. “I love to go to the downtown Westfield area and shop. If I spend $500 in a store there then I come back to return something or I have a complaint, the store employees there not only remember my name but are more than happy to accommodate me. If I go to the Short Hills Mall and spend $500 in a store, when I return with an issue I’m met with a stern face and told coldly to fill out a form. Douglas Infiniti has the mindset of the small store owner in Westfield while the highway dealerships treat you more like a store in the Short Hills Mall.”
As Tom made that last point, I said, “so you most enjoy working with Douglas Infiniti because they make you feel comfortable?”
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