PRLog - Jun. 11, 2012 - NASHVILLE, Tenn. -- By Phil Sweetland
NASHVILLE – February’s Country Radio Seminar included appearances by country superstars including George Strait, Alan Jackson, and Faith Hill, but some of the finest CRS performances came from the nearly four dozen artists who recorded PSAs to show their support for Save The Music America (STMA)’s efforts to stem the tide of illegal downloading of music.
PSA Spot 1 includes: Jerrod Niemann, Tracy Lawrence, The Farm, Buddy Jewell, Billy Dean, Glen Templeton and The McClymonts. They were among the artists participating in this vital effort. As STMA notes, “illegal file sharing and downloading may seem innocent, but the effects are devastating. To date more than 70,000 jobs have been lost, and thousands of industry related businesses have closed their doors.”
STMA plans on using these broadcast PSA messages for national television and radio, as Dreyer says, “to make the masses aware of the damage being done. We believe that foundations have always risen when a society begins to abuse its resources. This is no different. Music piracy is like the Nashville Flood of 2010 for people who wrote songs with copyrights valued in the millions. But due to piracy, they’ve lost their job in the music industry, and are now not even working in creative businesses.”
STMA believes it can make a difference by using a four-step approach: 1). Use messages to show people how their actions are actually hurting people and destroying the resource of music; 2). Educate kids so that future generations don’t follow suit; 3). Hold artist-supported fundraising concerts for broadcast; 4). Create a platform where people can become organized and get involved to help spread the message, and organize with other groups to help preserve the future of music in America.
“If we can’t change people’s hearts,” Dreyer notes, “we will not change their actions.” To fit with today’s radio formatting, some Public Service Announcements lasted 10 seconds, others 30 seconds. One of the spots included this quote: “Music speaks a universal language and forms the soundtrack of our lives. However, the future of music is in jeopardy. Please download and share your music responsibly. To learn more log on at SaveTheMusic.org.”
“We got a very positive response to the PSA messages and what we are doing,” Dreyer says. Marketing director Lloyd Charles Krein says: “This is just the beginning, we will see hundreds of artists adding their voices as this cause becomes more visible. There are tremendous opportunities to make these messages available on a national level as we pursue symbiotic marketing relationships with industry leaders and this cause. We would like to thank CRS, AristoMedia, Sound Stage Studios, and all the artists for their participation and time in supporting the message.”
Other artists who kindly donated their time and talents to record PSAs during CRS included: Matt Kennon, Bryan White, Jaida Dreyer, The Roys, David Frizzell, Julie Ingram, Sean Patrick McGraw, Lucas Hoge, Kaylin Karr, Dustin Lynch, the Farm, Sherry Lynn, Justin Haigh, the Wayne Mills Band, Mark Wayne Glasmire, Taylor Made, Susan Cattameo, Candy Coburn, Madonna Nash, Dee Hilligoss, Lisa Matassa, Beth Coyhall, Kayla Nettle, Corey Wagar, Joanna Mosca, Justin McBride, James Wesley, Jason Cassidy, Nicole, Leah Seawright, Lizzie Sider, Manty McIntosh, One Height Rodeo, and Kelly Parkes.
Updated June 9, 2012
CONTACT: Marketing and fundraising:
Lloyd’s California number: 750 574 1279
Mark Dreyer in Nashville, firstname.lastname@example.org
615 598 7559;
To view PSA messages, go to www.SaveTheMusicAmerica.org