The company describes it as "first-of-its-
xpWallet is offering an innovative mobile phone-based solution that does not rely on the traditional text SMS to send messages, but rather on Unstructured Supplementary Service Data (USSD). USSD is a global phone standard supported by all phones and all networks, and does not require the consumers to have a WAP-enabled or a smart phone. In addition, USSD is more cost effective than traditional text SMS and offers greater scope for direct one-to-one interaction.
Says Rohtas Chhabra, VP Products: “We are offering the new mobile-survey product on USSD. We are finding that this is a better way to communicate than text SMS.”
“Unlike text messaging, USSD is not a store-and-forward service, therefore its response time is faster. USSD is also much cheaper, costing the consumer nothing as compared to SMS. USSD is also completely user-friendly and fits in with the current usage habits of the subscribers,”
The company allows clients to set up USSD surveys via portal. Surveys can be created easily and are live and in real-time, making true consumer/brand interaction a reality.
The unique product can also be used by government or non-government, public or private, national or international agencies, Private survey agencies and any other organizations. This will enable them to get the feedback and collect any kind of data from their targeted people.
In countries like India and the United States where the TV channels’ talk shows, game shows and reality shows are very much popular, USSD survey will be very much useful for them in terms of evaluating performances, collecting and providing data, and declaring the results without wasting time in calculating everything manually.