As New Jersey restaurants continue to follow their customers by moving their restaurant advertising dollars out of newspapers and into digital and online programs, they're faced with a confusing, expensive and often ineffective menu of online advertising opportunities.
With options ranging from paid search campaigns, to banner ad network buys, to online restaurant directories, it can be difficult for NJ restaurateurs to decide where and how to advertise online. Many restaurant advertisers have wasted advertising dollars on expensive web advertising 'experiments' that have not yielded acceptable results. Who sees these ads and why don't they work?
In this challenging economy, it is more important than ever for NJ restaurant advertisers invest in marketing programs that are affordable and deliver results.
Mybergen.com is the northern New Jersey website that tens of thousands of local consumers visit monthly in search of local Bergen County area restaurant information.
This popular website features an easy-to-navigate restaurant menu directory, articles about new Bergen County area restaurant openings, restaurant reviews and an ongoing series of features about Bergen County area restaurants that visitors "need to know about". Restaurant content on mybergen.com is updated daily and attracts a huge volume of page views.
Since the website was launched in 2009, regional advertisers, including Bergen County area hospitals, banks, shopping malls and other major area businesses, have chosen mybergen.com as a practical, powerful and valuable local online advertising platform.
But until recently, advertising on mybergen.com has been out of reach for many local restaurants with limited advertising budgets.
As the saying goes, "all advertising is local" and now, the website that is the place to go for local restaurant information, is making it easy and affordable for local Bergen County area restaurants to connect with a massive number of local consumers who are searching for a local place to dine out!!
The recipe for success is easy: through a high-profile, multi-faceted 12-month advertising program, mybergen.com can present the features that make your restaurant distinctive and enticing, to a huge audience of potential customers, for much less than you might pay for a 1X quarter page in a local newspaper!
Here are a few features and benefits of the new mybergen.com Bergen County Restaurant Advertising Program:
Feature Article About Your Restaurant
Mybergen.com will present the unique features, culinary specialties, atmosphere, location, charm and other nuances that make your restaurant great.
This article about your restaurant will be prominently featured in the Restaurant Section of mybergen.com for a full year!
Prominent Placement of Your Article Beyond mybergen.com
The feature article about your restaurant will also be published on myhudsoncounty.com and yourmorris.com, increasing the readership of your article and promoting your restaurant's brand and distinctive features to neighboring North Jersey counties.
Your feature article will be sent out on multiple online PR services to ultimately be viewed by another huge online audience, while expanding and enhancing your restaurant's online visibility and reputation.
Inbound Links to Your Restaurant's Website
Creating inbound links to your restaurant's website is vital for both search engine optimization and referral traffic. This is included in the mybergen.com program.
Keyword Research and On-Page Optimization
By making sure your restaurant article is fully optimized, it will attract more interested readers (potential customers).
Your restaurant becomes a part of the mybergen.com Social Media program, thus connecting with even more of our local mybergen.com audience.
If you're managing your own Social Media program, your mybergen.com feature article will provide you with great content to share with your customers, friends and followers!
High Profile Directory Listing
Restaurants that sign on for the mybergen.com Bergen County Restaurant Advertising program receive an enhanced and hard-to-miss Restaurant Menu Directory listing on mybergen.com, myhudsoncounty.com and yourmorris.com.
You Become a "Northern NJ Restaurant People Need to Know About"
Restaurants that sign on for the mybergen.com Bergen County Restaurant Advertising program are positioned as a "Northern NJ Restaurant People Need to Know About!" This is accomplished throughout your 12-month program with headlines and articles on mybergen.com and press releases and e-mail marketing to another very large and interested audience.
The features, benefits and pricing for the mybergen.com 12-month Bergen County Area Restaurant Advertising Program are designed to ensure a fast return on investment and an extremely valuable long-term online enhancement of your restaurant's visibility and reputation.
Click here now to check out mybergen.com:
For specific pricing or for more information about the mybergen.com Bergen County Restaurant Advertising Program, email the Advertising & Marketing Department of Point Media at firstname.lastname@example.org.