Retargeting's overall platform has gained recognition more recently due to its high click-through rates and its ever-increasing conversion rates, making it a top contender when compared to alternate forms of online advertising.
"Converting more website visitors to leads by targeting display ads to those people throughout the web provides auto dealers the opportunity for incremental sales," said Mike McDonnell, CEO of Automotive Internet Media. "We see retargeting as a core strategy for dealers to increase branding, prospects and ultimately, vehicle sales."
What makes retargeting so effective is its ability to target people who have shown an interest in a specific site and the products and services offered. 98% of online visitors will leave a webpage without a conversion, and retargeting allows advertisers to follow these potential consumers and display retargeted ads to them as they visit other webpages, thus engaging them and leading them back to the original advertiser's webpage. Essentially, retargeting reconnects advertisers with customers who have already showed an interest, allowing them to save time and money by taking the focus away from completely disinterest consumers. Visit http://www.automotiveinternetmedia.com for more information.