Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | WORKHOUSE Wins Silver Anvil at 2012 PRSA AwardsWORKHOUSE Wins Top Honors At The "Oscars" of PR; Receives 2012 Public Relations Society of America Silver Anvil Award For Occupy Wall Street Campaign "The Revolution Will Be Editorialized"
By: PRSA The Silver Anvil, symbolizing the forging of public opinion, is awarded annual to organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. These four areas represent the solid criteria by which senior practitioners judge each entry to ensure it meets the hightest standard of performance in the profession. Sponsored by the Public Relations Society of America-- the largest professional association serving the public relations industry-- Silver Anvil winners become a part of the history of our profession. In the 60-plus-year history of the Silver Anvils, more than 1,000 organizations have been recognized. Only one Silver Anvil may be awarded in each subcategory. The Silver Anvil is regarded as the pre-eminent achievement of public relations- the highest watermark of success for any practitioner and organization. THE REVOLUTION WILL BE EDITORIALIZED When Occupy Wall Street (OWS) remained unreported in New York newspapers and major U.S news outets over the initial weeks of encampment, Workhouse provided pro-bono service to amplify the movement's message. The campaign faced the challenges of supporting OWS civil and human rights in conflict with police and government officials, as well as, complications of operating a campaign through a leaderless protest. The program- crafted in concert with OWS working groups- succeeded in raising global awareness. THE SILVER ANVIL AWARDS The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. Over its history, many ogranizations have been recognized, including solo practitioners, agencies of all sizes, large and small businesses, top corporations, nonprofits, associations and government agencies. Visit PRSA for a complete list of 2012 winners. PUBLIC RELATIONS SOCIETY OF AMERICA PRSA is the largest professional organization serving the U.S public relations community. With a mission to "advance the profession and the professional," W O R K H O U S E WORKHOUSE (workhousepr.com) End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|