Hype Group began concept and development for the new campaign after being the first creative agency ever selected to work with Crime Stoppers of Tampa Bay since its inception in 1988.
“The campaign’s theme was developed to visually depict the fact that all citizens can be considered a 'Crime Stopper', no matter where or who they are,” said Hype Group President Brooke Boyd. “We also felt that it was important to portray the anonymity factor in submitting Crime Stoppers tips.”
The appropriately titled ”Crime Stoppers Are Everywhere” campaign will be utilized in a variety of media outlets, including billboards, bus shelters, school posters, and brochures. It will also be implemented on Crime Stoppers postcards, newsletters, email blasts, and more.
"Crime Stoppers of Tampa Bay has truly enjoyed collaborating with the innovative marketing team at Hype Group,” said Deputy Lisa Haber, Program Director for Crime Stoppers of Tampa Bay. “The new "Crime Stoppers are Everywhere" theme will soon be seen on billboards, public busses, and bus benches throughout Hillsborough and Pasco counties."
Hype Group was born a boutique design and marketing firm late in 2009. From that avant-garde origin, they've since grown into one of the Tampa Bay area's most highly respected teams built of focused, driven, and unparalleled creative masterminds.
About Crime Stoppers: Crime Stoppers of Tampa Bay was established in 1988, and currently services Hillsborough and Pasco counties. They provide an anonymous, toll-free tip line, web and text tipping, and a mobile tip application to encourage citizens in the community to volunteer vital information helpful to law enforcement agencies to fight against crime. Tips provided are eligible to receive a cash reward of up to $1000 if the information given leads to an arrest of a fugitive or solves an unsolved crime in which either an arrest is made or an arrest warrant is issued for the suspect.
About Hype Group: Located in St. Petersburg, FL, Hype Group is a full-service marketing, advertising and public relations company providing innovative marketing and public relations solutions for businesses of all sizes and industries looking to develop a brand, enhance awareness or simply attract new customers.
Editors: For more details, photos, or to schedule an interview email firstname.lastname@example.org or call 727.623.9085.