Wilmette Writer Abandons Tradition for Technology

PRLog (Press Release) - Jun. 7, 2012 - There is buzz everywhere in the technological world about the advancement of demand for mobile viability in websites.  Why?  Because it is the new way of doing business!  Consumers are learning a new way to make buying decisions; they are being trained by internet savvy directories to search online via mobile for everything from “Breakfast food – Lincoln Park” to “Plumber – Downtown Chicago”.  Spontaneous buying decisions account for the better part of sales for most small merchants, and the trick has always been finding ways to attract those customers.  Twenty years ago a large and attractive sign in front would suffice for most businesses, but a unique development has recently arisen.  A brave new world of consumers now carries with them a devise with which they constantly communicate.  All of their online society knows everything: where they are, what they just ate, did they like it, and when they are getting their next haircut.  News flash: drop the phrase, “word of mouth,” replace with “tweet.”

However, now look at this from the merchant;s perspective, how does one put an effective “sign” on this internet superhighway?  How does one control their spontaneous publicity (word of mouth)?  This is not an issue that is being addressed by established technology firms.  Don’t get me wrong; applications exist, but they are not being marketed to their actual consumer.  The technophiles see too narrowly, focusing on what they are able to develop. They expect those in need to flock to them.

The truth is most business owners are not technologically proficient; they have always relied on small companies that specialized in a type of hyper-local marketing to drive public awareness traffic to their locations.  These small marketing companies are not aware, are not even interested in being aware, of developing technology.  Even if the merchant has a website and the SEO is superb, this is not the type of information that will ever make it to the screen of an Android.  These online perusers’ shop by item and location, i.e. “Tennis Shoes – Rogers Park.”  So, the business owner who relies on the local marketing company is in danger of missing a tremendous source of traffic, the online Googlers.

There is however a marketing and advertising company that focuses entirely on small businesses and has identified this hole in the market.  Midwest Sourcing has developed an all-inclusive package that puts any small business directly in the middle of the internet.  They focus on the local solution that the merchant needs in an aggressive manner that few web-based national retailers can claim.  The goal of Midwest Sourcing is; to dominate spontaneous mobile buying decisions in the category and market in which their client exists.  They take an unheard-of approach that looks much like the blitzkrieg.  Retailers and service providers have responded to Midwest Sourcing with gratitude and relief.  Technology is a frightening world that shifts like an earthquake before most end-users ever have a chance to get a firm foothold.  However, in this constantly shifting world, Midwest Sourcing has found a way to utilize the developing technology to generate an entirely new source of customers for their clients.

Shel St Clair

Photo:
http://www.prlog.org/11895148/1