However, now look at this from the merchant;s perspective, how does one put an effective “sign” on this internet superhighway?
The truth is most business owners are not technologically proficient; they have always relied on small companies that specialized in a type of hyper-local marketing to drive public awareness traffic to their locations. These small marketing companies are not aware, are not even interested in being aware, of developing technology. Even if the merchant has a website and the SEO is superb, this is not the type of information that will ever make it to the screen of an Android. These online perusers’ shop by item and location, i.e. “Tennis Shoes – Rogers Park.” So, the business owner who relies on the local marketing company is in danger of missing a tremendous source of traffic, the online Googlers.
There is however a marketing and advertising company that focuses entirely on small businesses and has identified this hole in the market. Midwest Sourcing has developed an all-inclusive package that puts any small business directly in the middle of the internet. They focus on the local solution that the merchant needs in an aggressive manner that few web-based national retailers can claim. The goal of Midwest Sourcing is; to dominate spontaneous mobile buying decisions in the category and market in which their client exists. They take an unheard-of approach that looks much like the blitzkrieg. Retailers and service providers have responded to Midwest Sourcing with gratitude and relief. Technology is a frightening world that shifts like an earthquake before most end-users ever have a chance to get a firm foothold. However, in this constantly shifting world, Midwest Sourcing has found a way to utilize the developing technology to generate an entirely new source of customers for their clients.
Shel St Clair