Industry Leaders to Speak on New Recycling Law

June 7, 2012 - PRLog -- Costa Mesa, CA, June 7, 2012 – All major California businesses will be required to recycle under a new state law, effective July 1, 2012. Leading experts will present best practices for achieving compliance targets and setting goals for zero waste at the 1st National Zero Waste Business Conference on June 26-27 in Costa Mesa, California.

Outlined in AB 341, the aim of the new law is to reduce more than 15 million tons of pollution and waste annually by establishing a new statewide goal of 75 percent source reduction, recycling, and composting by 2020.

“Creating Value Through Zero Waste” is the focus of the conference hosted by the U.S. Zero Waste Business Council.  Speakers from Toyota, Ricoh Electronics, Albertsons/Supervalu, St. Joseph, and other organizations will share case studies specific to their sectors, highlight opportunities, address metrics, and introduce Zero Waste certification programs.

All conference attendees will receive a Zero Waste Toolkit that can be implemented immediately to start an effective and profitable Zero Waste program for organizations in California and throughout the U.S.

"Success in business is often tied to efficient processes and practices, and nothing says efficiency better than zero waste,” said Caroll Mortensen, Director, CalRecycle, the state's leading authority on recycling, waste reduction, and product reuse. “In California, we are embarking on an ambitious initiative to reduce, recycle and compost our way to a 75 percent recycling rate, and the commercial sector will play a significant role in helping us achieve this goal.”

For details on the conference program and registration, please visit: www.uszwbc.org

About the U.S. Zero Waste Business Council: The U.S. Zero Waste Business Council is a nonprofit organization with a mission is to educate, inform and document the performance of Zero Waste Businesses using scientific methods to help businesses and communities become more healthy and sustainable. www.uszwbc.org