According to Jotun, the kiosk will showcase the company’s wide range of products and services, with a strong focus on both Fenomastic Stain Resistant and Fenomastic Hygiene. During the series, specially trained representatives will be on hand to assist customers in selecting customized exterior / interior color shades while also receiving wall texture advice on color shades that can best suit their homes.
“This new roadshow series is part of Jotun’s continuing effort to reach out to consumers and help them discover the wide range of options, in terms of color and service, that we offer,” said Ashish Vasudev, Marketing and Retail Manager, Jotun Paints. “Our kiosk, which will be located right in the heart of Dubai Mall, is being expected to attract the attention of female consumers and give them a complete touch and feel experience combined with valuable recommendations and advice from our color experts. Moreover, we will also be hosting a painting activity for the kids where they can do paint imprints of their hands and take it home with them as a souvenir.”
The roadshow series follows after the announcement of its new ‘Closer to Consumer’ initiative, and the accompanied launch of ‘Fenomastic Stain Resistant’ and ‘Fenomastic Hygiene.’ ‘Fenomastic Stain Resistant’ is a premium interior wall paint that allows users to remove difficult stains like fingerprints and shoe marks, without affecting the paint and making it still look like new. Meanwhile, 'Fenomastic Hygiene' is a superior quality paint that offers resistance against bacteria and fungi growing on highly humid and wet areas like kitchens, bathrooms, hospitals, etc.