As part of the agreement and a very special invitation offer, during ten to twelve months as of June 2012; 40 member hotels of HLH will be upgraded to become Members of Continent Worldwide brands and the rest of the hotels will be affiliated after June 2013.
Initially 6 of the HLH member hotels will become Swiss Inns and 14 will become members of Ancyra inns & Hotels. The rest of 20 properties will be member of Urban Collection brand and all hotels will still be marketed and managed by the Home-Like Hotels team.
"We are proud to align with Home-Like Hotels, a successful hotel management group which clearly believes in and supports our brand growth strategy," said Ethem Zagikyan, Managing Director of Continent Worldwide. "We look forward to a partnership of our brand alliance and furthering our association with Home-Like Hotels."
Amrik Singh Khokhar, the Managing Director of Home-Like Hotels has shown commitment to this JV relationship.
He said, "We are delighted to add Continent Worldwide brands as a hotel management partner and we believe that upgrading of these 80 member hotels will improve visibility & operating results of our member hotels." And he added: "We have another possible arrangement with Continent Worldwide that with new brand standards of Continent HLH will also expand out of India to other countries as well.
"This is also an excellent opportunity for us to develop Home-Like Hotels brand as an International brand with the partnership of Continent", he added.
"By getting into a JV (joint venture) interests with Continent Worldwide Brands & System, we see an excellent growth opportunity in India and abroad, and this new structure should lead us to add & support more hotels in our list, also this JV arrangements is offering an excellent opportunity of various smart franchise models to independent hoteliers throughout India." Amrik Singh Khokhar added.
Notes to Editor
About Home Like Hotels of India
As we are probably aware, independent hoteliers are under constant pressure from chain hotels and networked properties to reach out into the market place and sustain their share in the current global environment. This in turn implies a stronger need on the part of the independent hotels for a professional sales and marketing support system.
HOME-LIKE HOTELS (HLH) was formed in 2007 to address this need and aims to be a leader in this segment. We provide India's numerous carefully collected independent member hotels with the ability to sell and market their product to a wider audience through innovative use of the latest travel and hotel technology and with the dynamic support of a professional sales, marketing and management team with global reach.
HLH is a membership based sales, marketing & management solution for small to mid sized independent boutique hotels to promote their products and services, to provide them with increased visibility as well as make them more accessible to the individual traveller. The hotels which will be accepted as part of HLH group will all offer unique, great value, friendly and affordable accommodation in varied locations ranging from cities to resorts and be promoted in India and Europe by the HLH team as part of our brand.
Home-Like Hotels have already gone through a soft support agreement with almost 200 independent properties to promote them.
For additional information you may contact: www.homelikehotels.com
About Continent Worldwide
Continent Worldwide is a full service hotel Management and Franchiser Company that provides expert Management and consulting services of premier properties for owners and asset managers.
Headquarter is in Istanbul, Turkey and representative offices in Russia, Lithuania, Italy, Egypt, Latin America, Bangladesh, India, Vietnam, Thailand, Malaysia and Indonesia.
All hotels are independently owned and operated or operated by 3rd party management companies or Continent Worldwide.
Additional information is available at www.continentworldwide.com, www.ancyrainnfranchise.com, www.urbanhotelfranchise.com,www.gcharlton.com