Ensure Success by Aligning your Hiring Practices with your Brand

PRLog (Press Release) - Jun. 6, 2012 - Sterling, VA –Every CEO knows that the perception of their brand in the marketplace is everything.  It doesn’t matter how much money is spent on advertising.  If the experience a consumer has with your brand is not what you promised, people will look elsewhere.  It really is that simple.  

This is also true when it comes to your brand as an employer.  Most companies will tell you how much they value respect, communication, teamwork etc., so it’s critical that applicants experience these values during the hiring process.  

The people interested in working for your firm can be great ambassadors for your brand, or not.  Search industry expert Bill Fitzgerald notes, “We tell candidates to pay attention to their hiring experience.  How a company treats people during the recruiting process is what they can expect if they go to work for that company.” It’s also a firsthand account of doing business with your firm. As the old adage says, people are 100 times more likely to relate a negative experience than they are a positive experience.

Job candidates, in particular, should experience the same courtesy and follow through that your customers expect.  Remember, their friends, family, and colleagues may be your next customer. A positive hiring experience will not only stand out in today’s job market, it will ensure you have a stable of qualified and motivated candidates for the future. Fitzgerald continues, “If you truly care about your customer, in this case the candidate, you’ll take the time to gather some of this feedback.  If not, well, that says even more about your brand than the plaque you have hanging in your office.” Assess the recruiting process to ensure it reflects the desired employment brand by asking applicants about their experience.   Require your hiring team to extend the same level of service to candidates that you intend for your customers.  For example, make sure timely responses are the norm during the entire process.  Show the candidate respect by showing up on time for your interview and being well prepared.  Doing this and more will save thousands of recruiting dollars and build a loyal following for future growth.
   
More information about FitzDrake Search and its exclusive candidate database, Top Tier can be found by visiting http://fitzdrakesearch.com/ or calling (703) 729-6110.

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