PRLog - Jun. 6, 2012 - FORNEBU, Norway -- As Winston Churchill once said;
“There is nothing wrong with change, if it is in the right direction. Change is the essence of life. Be willing to surrender what you are for what you could become.”
Norse Solutions has thrived since its inception in 2004, our name rooted in the spirit of endeavor dating back to the Viking Sagas. The name has evoked an image of a people that established trade and commerce from Europe to Central Asia, and sailed as far as the Americas. They prospered in a harsh climate, where planning was the core competency, risk management was the most important skill and trust, the only true currency.
It has always been our goal to follow the same model and to establish those core values globally. In order to do that, the time has come to embark on the next phase of service and innovation with a new name.
We have chosen a name that reflects our dedication to a global mission – Accurate Equity.
Building on our regional heritage, the new name echoes our dedication to excellence and highlights our global mission to deliver precise and reliable equity compensation administration, record-keeping, accounting and reporting.
“In certain respects a name can infer a company's position, its products, its goals or its standards”, says Arne Peder Blix, President, CEO and Co-Founder. “In our industry our goal is to go beyond that and define our core values and products from the beginning, and that is with our name. It has to be Accurate. It cannot be more – or less”.
Arne Peder continues by saying: “With the current financial turmoil and that of the recent past, clients can no longer manage with approximate figures. They demand, require and depend on accuracy. Going forward, the success of quality companies will be defined by their ethics, values and ability to impose trust to its owners, the market and society. The word ‘accurate’
From equity plan design through administration and accounting to regulatory reporting, it is the equity compensation needs of our clients that are paramount. We represent the top tier of these services in the industry.
THE ACCURATE EQUITY PYRAMID AND OUR NEW LOGO
Since 2004, we have depicted our software architecture using a pyramid. The top level of this pyramid represents the corporate finance layer with valuations and consolidated reporting. The middle level represents the accounting and reporting layer and the bottom “floor” the logistics of employee share plan administration, interaction and record-keeping.
Therefore, we have found it appropriate to name our proprietary software as: The Accurate Equity Pyramid.
In short, the Accurate Equity Pyramid reflects our holistic Top-Down approach to equity compensation at the same time as it echoes the AE initials of our new name.
It also symbolises and, when seen in more detail explains our Top-Down approach to equity compensation.
We always keep the clients’ strategy and owners’ interests in mind in everything we do. We shall remain flexible, agile and able to cooperate and integrate with any vendor the client decides to use at any given time.
NEW OFFICE LOCATION
Keeping to the theme of notable change and growth, Accurate Equity is proud to announce a new office location for its headquarters, in Norway.
After spending the last 10 years successfully growing operations from our offices at Lysaker, Accurate Equity is now moving the heart of its Scandinavian operations to IT Fornebu, just outside the Norwegian capital city of Oslo.
The building chosen for our new flagship office was originally built in 1964 as Oslo’s main airport terminal (Fornebu). It has over the last decade been redeveloped into a knowledge-oriented centre for multinational high tech industries, and has been proudly described as ‘among the leading knowledge based business clusters in Norway within the information communication and telecom sectors’.
President and CEO Arne Peder Blix of Accurate Equity comments: “We fondly recall 10 years ago first landing at our modest Lysaker offices. Now, Norse Solutions is taxiing to a new location at IT Fornebu, more specifically the international departure terminal, ready for our global take-off! It is wonderful to be able to celebrate 10 years of hard work, a lot of fun and good results with the move of our HQ to a location that reflects the future of Accurate Equity’s launch as a high-end, global, equity-based payment services provider.”