Based entirely on inbound marketing best practice, the new website focuses on converting visitors to leads through the use of a range of valued content assets and a free software offer.
Its launch comes at a strategic time for Brightfire's client which has just introduced a new version of its software, Cloud Orchestrator, aimed at European Service Providers to help them build a multi-level reseller model. This move is expected to secure Flexiant their share of a $30 billion market.
The Brightfire team are targeted to achieve online sales leads through creative monthly marketing campaigns for lead generation, supported by behaviour-based marketing automation tactics.
George Knox, CEO of Flexiant, said: “Brightfire were invaluable in guiding Flexiant through the process of understanding who the target buyer and audience is for the software products. Brightfire also provided a great creative process to articulate the ideas and messages into some best practice inbound marketing and website design.
“We chose Brightfire because of their specialist inbound marketing skills and their domain experience in working with high technology companies, and the team did not fail to deliver.”
John Hornell, Brightfire CEO, said: “Flexiant are an ideal client for Brightfire. We have been able to leverage our expertise in the technology sector and help them develop an online lead generation strategy with a clear ROI model. We look forward to working with Flexiant as they build their market.”
Notes to editors
Flexiant is a leading European provider of cloud orchestration software for on-demand, fully automated provisioning of cloud services. Flexiant’s software gives cloud service providers business agility, freedom and flexibility to scale, deploy and configure cloud services simply and cost-effectively. Vendor agnostic and supporting multiple hypervisors, Flexiant’s proven cloud orchestration solution is a full business process automation suite - from provisioning through to granular metering and billing of resources. Flexiant’s Cloud Orchestration suite is simple to understand, simple to deploy and simple to use. Visit www.flexiant.com.
Brightfire is a leading UK inbound marketing company and a HubSpot Gold partner. Established in 2004, Brightfire helps businesses get found online, generate more leads, and acquire more customers. Using its unique inbound marketing consulting and delivery frameworks, Brightfire is able to transform a company’s online activities into an integrated strategy that leverages content, search engine optimisation, social media and analytics to deliver more leads and customers, and increase a company’s sales velocity. Visit http://www.brightfire.co.uk/
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