This week Attero is busy with the Environment week preparations for this year’s World Environment Day.
World Environment Day, popularly known as Environment Day is celebrated every year on 5th June’2012 to raise global awareness among everyone to contribute their minimum towards the need to take action against climate by United Nations Environment Programme. It also aims to identify issues related to environment and ways to take corrective action.
Let’s pledge to make earth a better place to live in. Basically, Environment Day is an initiative by United Nations to provide an opportunity in increasing the awareness of our environment and to unite people with their voices to call for a sustainable future. Environment Day helps in promoting awareness on the importance of preserving our biodiversity.
Attero (India’s first and only end to end E-Waste Recycler) has taken initiatives in association with the leading brands like HCL, Crompton Greaves, Freescale Semiconductors, Nasscom for Environment Day from 5th June-8th June’2012 to conduct the E-Waste Collection Drives in all over India.
Under the campaign, an E-Waste Collection drive has been communicated among the employees of HCL, Crompton Greaves, Steria, HSC, Freescale Semiconductors, Newgen Software Technologies, Carrier etc. through Digital Mailers, Posters, to promote E-Waste recycling. It aims to identify the issues related to hazardous effects caused due to E-Waste. We will have Attero Representatives there to educate the employees about E-Waste and the corrective ways to dispose them off.
The idea behind the drive is to create awareness about the hazardous effects of disposing E-Waste or selling them off to a local Kabadiwala. All the E-Waste that will be collected through the drive will go for recycling or for refurbishing. As per the survey, India is one of the emerging E-Waste generators; E-Waste is estimated to reach 8 lakh MT by 2012 in India.