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Follow on Google News |  Style Coalition Plans Expansion, Appoints Former ELLE Exec as President/COO & Forms Advisory BoardInfluencer platform Style Coalition announces the appointment of Ted Nadeau, former General Manager of ELLE Group Digital to President/COO and Shenan Reed, Chief Media Officer, Morpheus Media, as a member of the company’s advisory board.
By: Style Coalition “It is a fascinating time for this emerging industry and an excellent opportunity for Style Coalition to grow and continue establishing its status as a pioneer in the space,” said Yuli Ziv, Style Coalition Founder and CEO. ”These executive appointments are important milestones for the company, validating further our business model and ensuring continued success.” Earlier this year, Style Coalition signed a partnership with Hearst Digital Media to create custom, multi-channel, social media programs and advertising campaigns for select brands. To date, Style Coalition has had a year-over-year revenue growth of 500% and now reaches close to 4M unique readers a month. Nadeau will work directly with Ziv to further develop and execute the company’s growth strategy. Initiatives include: expansion of its style-driven audience and further development of SC Index, a proprietary analytics toolkit providing data insights and trends for brand partners. Style Coalition TV, its online video channel, will officially launch in June, 2012. Most recently, Nadeau was responsible for all aspects of ELLE and ELLE Decor’s digital business including editorial, revenue, product strategy, audience development, mobile and tablet. Prior to this, he served as SVP, General Manager Condé Nast Digital, where his responsibilities included overall product strategy for its web properties. “I have witnessed the shift of reader engagement to social and independent sources of digital content and see a huge opportunity to help marketers locate and form deep relationships with their target audience,” said Nadeau. “Style Coalition is the first platform for influencer marketing across style categories offering targeted audiences at meaningful scale with actionable engagement metrics for brand marketers. I plan to reinforce and significantly expand this market position.” In addition to Nadeau’s appointment, Style Coalition has established an advisory board comprised of industry leaders. World-renowned digital strategy and media expert Shenan Reed, Chief Media Officer at Morpheus Media, a CREATETHEGROUP company, has been named a member of the Advisory Board. "I have had the distinct pleasure of watching Style Coalition come to life from its very early days,” said Reed. “The growth of the publisher base and unique users is proof that Yuli and her team are onto something great. As a female entrepreneur, I am always honored to help another woman succeed. Yuli is a great talent with a fantastic vision and drive. Her vision for the company extends far beyond what you see today and I truly believe that she and Ted are well on their way to creating the next generation of global media companies." Style Coalition’s growing roster of leading clients range from fashion and beauty to beverage and consumer electronics brands. SC gives them an access to the top influencers and their scaled audiences via innovative social media campaigns. "HP partnered with Style Coalition on the launch of our latest designer notebook collaboration with Alexander Herchcovitch because they represent top influencers who understand the importance of technology in the fashion and design communities," About Style Coalition Founded in 2008, Style Coalition is the first-of-its- Press Contact: Courtney Forrest Communiqué + 1 212 388 1566 courtney@courtneyforrest.com End
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