Simmons has joined the judging panel of the Eighth Annual 72 Hour Film
auspices of and in collaboration with Asian CineVision. Forbes
Magazine recently named Russell Simmons one of “Hollywood’
the “Top 25 Most Influential People of the Past 25 Years,” calling him
a “hip-hop pioneer” for his groundbreaking vision.
The Shootout is a worldwide competition in which filmmaking teams are
given a common theme at the start and then have 72 hours to write,
shoot, edit, and complete short films up to five minutes in length.
Teams compete for cash, prizes and the chance to have their films
screened at film festivals, both nationally and internationally. The
competition creates a valuable opportunity for Asian American
filmmakers to demonstrate their talent, gain exposure in the
entertainment industry and impact the visibility of Asian American
stories and characters in film. One of the Shootout requirements is
that at least one key production member (e.g., director, producer or
writer) and a principal actor from each team must be of Asian descent.
Registration is available on-line at http://www.asianamericanfilmlab.org until
June 15, 2012.
Asian American Film Lab’s first female president, Jennifer Betit Yen,
and Advisory Board Member, Peter Chin, will be overseeing the 2012
Shootout programming. In addition to Russell Simmons, judges for this
year’s Shootout include producer Teddy Zee, ABC Executive Director of
Casting Marci Phillips, Cinematographer Eric Lin, and actors Brian
Yang, Michelle Krusiek and James Kyson Lee. Sponsors include
MyJennyBook.com, The White Rabbit, Ronni Nicole, Handmade Soaps by
Olivia, The Rouge Royale, DJ Mr. Adams, Henry Lee Photography, and
The Official Shootout Launch Party will take place June 15, 2012, 6-8pm at The White Rabbit, 145 East Houston Street, New York City. To RSVP and for more information email Shootout@film-
About Russell Simmons
Forbes Magazine recently named Russell Simmons one of “Hollywood’
Most Influential People of the Past 25 Years,” calling him a “hip-hop
pioneer” for his
groundbreaking vision that has influenced music, fashion, finance, the
jewelry industry, television and film, as well as the face of modern
philanthropy. From creating his seminal Def Jam Recordings in 1984, to
his fashion industry changing brands including Phat Farm in 1992, Baby
Phat in 2001 and current men's lifestyle brand Argyleculture, to
founding UniRush in 2003 providing instant access to a set of basic
financial services for over 48 million Americans who could not
previously establish traditional banking relationships, to the 2007
publishing of his New York Times best-seller Do You! 12 Laws to Access
the Power in You to Achieve Happiness and Success, to founding
GlobalGrind.com, the leading online destination for celebrity
entertainment, music, culture and politics for the new, postracial
America and his latest New York Times best-seller “SUPER RICH: A Guide
To Having It All”, Russell is recognized globally for his influence
and entrepreneurial approach to both business and philanthropy. Giving
back is of primary importance to him in all aspects of life and as
Chairman and CEO of Rush Communications, he has consistently leveraged
his influence in the recording industry, fashion, television,
financial services, and jewelry sectors to give back. A devoted yogi,
Russell also leads the non-profit division of his empire, Rush
Community Affairs, and its ongoing commitment to empowering at-risk
youth through education, the arts, social
engagement, and promoting racial harmony and strengthening inter-group
Russell is a native New Yorker who attended City College of New York.
Russell has two daughters, Ming Lee and Aoki Lee.
About Asian American Film Lab
The Asian American Film Lab (AsAmFilmLab)
York-based filmmakers whose goals are to hone their craft and to share
their knowledge, experience and resources. The membership has grown to
comprise professionals, artists and other talented individuals who all
share the common goal of creating great film and promoting Asian
American filmmakers and the visibility of their stories and characters
in film and television.
professionals, screenwriting contests, and film competitions including
the annual 72 Hour Film Shootout. This annual competition, now in its
fifth year, has inspired hundreds of filmmakers by helping nascent
talent take brave steps towards a filmmaking career.
Asian American Film Lab is a 501(c)(3) not-for-profit organization.
Membership and all contributions are tax-deductible to the fullest
extent of the law.
About Asian CineVision (ACV) and the Asian American International Film
Asian CineVision, Inc is a not-for-profit national media arts
organization committed to the development, exhibition, promotion and
preservation of film and video by artists of Asian descent. Founded in
1975 ACV continues to serve the Asian American media arts community by
promoting the works of Asian independent and Asian American filmmakers
to the broadest possible audiences, providing a window to the diverse
experiences of the Asian Diaspora.
Founded in 1978, AAIFF is the first and longest running festival in
the U.S. to exhibit the film and video work by media artists of Asian
descent and about the Asian American experience. Now in its 35th year
AAIFF continues to be a leading showcase for Asian American and Asian
independent film and video. For more information about ACV and AAIFF