Topline Named International Package Design Awards Finalist for Packaging Innovation

PRLog (Press Release) - Jun. 5, 2012 - WAYNE, N.J. – Topline Products, a leader in innovative cosmetics packaging and products, has been named a finalist in the HBA International Package Design Awards (IPDA) competition in the Cosmetics Prestige category. Topline’s selection is in recognition of its innovative packaging for the Burberry line of color cosmetics.

The IPDA-nominated cosmetics line from Inter Parfums includes lipstick, mascara, lip gloss, compacts and foundation products. Creating the Burberry packaging required several challenging manufacturing and decoration techniques that had to be precisely executed by Topline, including self-aligning magnetic closures that added a distinctive, luxury ‘acoustic’ touch for the lipsticks and compacts, textured duo-tone silk screening for the brand’s signature tartan design, and gunmetal color metallization on charged ABS. The printing, finished with tone-on-tone inks in relief, provides a rich, tactile experience for the end-user, as well as a discreet, elegant visual effect that is difficult to achieve on a metalized surface.

The IPDA awards are designed to showcase innovative packaging from designers, suppliers, and marketing companies across the beauty and personal care industry. Winners for each category and for the grand award will be announced during the HBA Industry Awards ceremony on June 19th at the Jacob K. Javits Convention Center in New York City. All finalists will also be on display in the IPDA Showcase exhibit at the HBA Global Expo, June 19-21.

About Topline Products
Headquartered in Wayne, New Jersey, Topline manufactures primary and secondary packaging, color cosmetics, skin care, bath and body products, eyelash curlers, and cosmetics applicators. Topline’s service levels are comprehensive ranging from simply selling empty packaging to providing full turnkey services including customized packaging, formulations and filled products. Topline believes in innovation. Since 1990, Topline has invested its resources in developing new packaging ideas, obtaining more than 40 patents globally. The company has manufacturing facilities in the U.S., Mexico and China. With approximately 1,500 employees worldwide, Topline has sales of over $100 million. For more information, call +1 973.785.1600 or visit http://www.topline-usa.com.

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