Oud Based Fragrances
The company is developing Oud based fragrances under their own brand Fragrance Du Bois, as well as creating bespoke packaged and confidentially branded fragrances for private and retail clients.
The company recently completed their first Oud Boutique in Bangkok, L’Atelier Du Bois (Workshop of the Wood), at the Inter Continental Plaza and plan to open a chain of boutiques across Asia and Middle East regions over the next two years.
Overexploitation of Aquilaria Trees
Traditionally Oud oil and wood chips have been sourced from wild Aquilaria trees, but this practice was made illegal in 2000 by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora). Since then the harvesting of wild trees has continued almost unabated. The effect of this overexploitation is that today these valuable trees have been almost wiped out in natural forest areas across many countries. Asia Plantation Capital has been credited with reintroducing the Aquilaria species to Sri Lanka in 2009.
A Sustainable Alternative
Shaima Matar, Oud Oil Sales Director at Asia Plantation Capital explains:-
“The importance of sustainable plantation grown trees for the future and protection of the Oud industry is linked with our commitment to ongoing research and development and our continually improving production methods. These have been key factors in helping APC supply 100% pure Oud oils to the UAE and other global fragrance markets.
Receiving an operational license from the Government of Dubai helps us to show the industry that we are not just another trader arriving in the Emirates with questionably sourced Oud oils. All of our products carry CITES certification and can be traced back to the actual plantation and trees they were produced from. Additionally we guarantee our oils and woodchips are 100% pure and not blended.”
Key Market Presence
Investing in a licensed company in Dubai is also a further commitment to the sector and ensures APC has an important presence in the world’s key market for Oud and is well placed to best service local commercial and retail clients. Having recently attended The Beauty World Middle East Exhibition in Dubai the timing of receiving this license was very important.
Buyers are welcome to visit Asia Plantation Capital’s plantations and meet with the professionals on the ground that are making sustainability in Oud oil a reality.
Notes to Editors
Asia Plantation Capital is an owner and operator of plantations across the Asia region.
Our mission is to become the leading operator of sustainably managed forestry and agricultural plantations, from project evaluation through to plantation management and forestry product distribution. We believe corporate responsibility is not just about securing profit for shareholders and investors, but also to contribute positively to society and the environment.
CITES (The Convention on International Trade in Endangered Species of Wild Fauna and Flora) Is an International agreement between Governments, its aim is to ensure the international trade in specimens of wild animals and plants does not threaten their survival.