To participate in Sennheiser's RSA program, retailers receive a unique code that can be distributed to customers via direct mail, in-store promotion, email or product shipments, and other communications. Once customers enter the code and payment on the RSA web-site (http://www.SennheiserRSA.com) a credit is passed to the dealer and the customer can begin leveraging a treasure trove of content including live and archived webinars, blogs, and tutorial videos.
Customers also receive CuBase 5LE mixing software and several raw tracks of music from American Idol star Bo Bice, which were recorded with Neumann and Sennheiser microphones. Customers can upload up to two mixes for evaluation (one from the provided tracks and the other of their own choosing, such as an original composition)
"RSA is a no-risk, all reward program in which retailers can increase their revenue simply by providing a code to their customers — it really is that simple," commented Joe Ciaudelli, director, advanced projects & engineering services, Sennheiser. "We have rounded up some of the best known engineers and producers in the business and created content to help consumers learn professional techniques. It is a fantastic retail add-on to just about any product sale or as a stand alone offering."
"This is a great way for retailers to augment their existing sales offerings with a solution that requires no monetary investment and no stocking inventory from one of the most re-spected brand names in professional audio," Ciaudelli continued. "Also, it can extend the geographic footprint of the retailer, since the customer codes can be redeemed virtually anywhere there is Internet access."
The Retail Tools Needed to Succeed
Customers can sign up for the program for just $99 with a dealer promo code (which in-cludes a $30 customer discount), and Sennheiser provides as many postcards as the dealer requires containing individual retailer codes, as well as POP displays — all free of charge. Sennheiser also provides web banners with the dealer code embedded, so retail-ers can promote RSA through social media and online avenues; each click that results in a RSA signup is then credited to the dealer. Retailers can distribute their codes any way they like — when a consumer uses the code during purchase, credit is automatically associated with the retailer, making it a simple, paperless transaction. Since there is no physical inven-tory involved, there is never a shortage of product.
RSA borrows instructional elements from Sennheiser’s highly successful on-site Recording Sound Academy seminars, such as valuable tips and instruction on microphone selection and placement, recording and mixing techniques. Membership in RSA also includes ac-cess to RSA webinars, which feature instruction by accomplished producers and engineers on a variety of recording topics, and also feature a thorough Q&A session with the instruc-tor.
Award-winning engineers and producers participating in RSA include David Thoener, Karl Richardson, Tom Young, Tim Palmer, Cool & Dre, Greg Lukens, and Al Schmitt. To learn more about how to participate in Sennheiser's RSA program, please visit http://www.SennheiserRSA.com.
1. Example of a POP display featuring the Sennheiser Recording Sound Academy (RSA).
2. Retailers receive Sennheiser Recording Academy postcards, each with a unique identifier code that can be distributed to customers.
3. Sennheiser Recording Sound Academy (RSA) website.
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Conn. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.