Small Businesses Invest in Mobile Apps Development to combat "Showrooming".

June 4, 2012 - PRLog -- By Laith Hasan

In the recent years, many retailers have made tremendous investments in iPhone apps development and other mobile apps. These apps while play a crucial role in the growth of online retailers they appear to be posing a serious threat to many bricks and mortar businesses.

With the growth of mobile apps the consumers are increasingly finding the best deals via the web and mobile applications - such as iPhone apps and Android apps - while using bricks-and-mortar for investigating the product. “Showrooming is a major headache for retailers, with recent research showing 71 percent of shoppers compare prices in electronics stores and 49 percent of online customers have visited a store to learn more about a product, and then bought it online, per Mr. Hayward. (Tode, 2012)"

This is a growing trend amongst consumers who seek to find the next best deal. With new smartphones and tablets this process has made it easier for consumers do so. New apps have simplified search by scanning a bar code. After the bar code is scanned the mobile app searches the internet for the best prices.

Companies looking to cut down on showrooming for the internet should develop apps. Apps are the new bridge for companies and consumers to connect. With consumers having an app of a particular company the greater chance the consumer will purchase a product or service through that company. “Additionally, store associates should be encouraged to approach in-store shoppers who are using their smartphone to compare prices and try to assist the shopper with guidance that goes beyond price (Tode, 2012).” This customer support can also appear on the store app if an associate is not available.

This is why apps are the future for consumers and businesses; to bridge the gap and to help cut down showrooming.

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