The report, titled, "The New Rules for Writing Fundraising Emails: How to Open the Hearts and Wallets of Your Donors," reveals that email is still where the money is, despite the recent trend toward social media, video and mobile marketing. And as online giving continues to rise, the report notes, email is the powerhouse of internet gifts.
Stryker says that, "while you may not be able to reach the average high school or college student using email, you can still communicate with their parents and grandparents... you know, the ones with the money."
"The New Rules for Writing Fundraising Emails: How to Open the Hearts and Wallets of Your Donors" is available for free for nonprofit marketers on Stryker's website. The 24-page report details:
* Four things you can do to make sure you're never pegged as a spammer
* A simple equation to track your website's conversion rate
* The one thing you must do before sending a single email message
* How to establish an effective communication schedule
* Six critical elements of any fundraising email
* The ideal number of links to include in every email, no matter the length
* Five ways writing emails is similar to writing direct mail appeals
To learn more about writing fundraising emails and to download the free report, visit http://www.kristastryker.com/
About Krista Stryker: Krista Stryker works with health & fitness companies, nonprofits and socially responsible businesses as a freelance copywriter, helping them when their work capacity exceeds what their internal staff can manage. She's worked on numerous direct mail projects, internal communications, and web writing projects for organizations like Friends of the Earth International and NPR as well as international advertising campaigns for agencies like BSUR. As a former journalist, she brings a unique, research-based, storytelling perspective to the table.
