Kindle Book Shows Authors How To Market & Promote Self-Published Books

June 3, 2012 - PRLog -- Veteran author and online marketing expert, Tom Heatherington, has released a Kindle version of his new book, “Kindle - How To Publish, Promote & Profit”. It presents a comprehensive, yet easy to follow marketing strategy that leaves nothing to chance. The book begins by guiding readers through the Kindle formatting process and offers advice to avoid issues that can create a problem when converting a book to the Kindle platform.  Next, the author fully explains how to navigate the Kindle Direct Publishing (KDP) system.

From formatting your manuscript and choosing the best title to designing a compelling cover and pricing your book to sell, the author covers every important detail while explaining his rationale behind his recommendations.  The most important aspect of the book is its focus on marketing and online promotion.  The author clarifies every facet of what is needed to create awareness for your book in order to drive targeted prospects to the Amazon sales page.  Readers will learn how to get the attention of search engines and attract the people looking for information related to a book's topic.

Although it is focused on Kindle, every self-published author will benefit from Heatherington’s insight and marketing advice.  Virtually anyone with an Amazon account can publish a book on Kindle, but finding people to buy your book is the greater challenge.  As a self-publisher, the marketing and promotion is left up to the author and very few have the knowledge or experience to be successful with that effort.

With the advent of the Kindle, Nook and other ebook readers, people have become empowered and the dream of becoming a published author is easily available to anyone with a story to tell.  As the title suggests, Kindle - How To Publish, Promote & Profit is a “how-to” book about Kindle publishing, but most importantly the emphasis is about employing the right tactics to market and promote your book for maximum success and profits.  

According to Heatherington, “I have experienced the publishing world from both sides; traditional print and digital books, and I am sold on the future of electronic publishing. What Gutenberg started, Jeff Bezos perfected and my book will help anyone maximize this opportunity.”

About the Author

Tom Heatherington is a recognized Internet business author and Internet marketing consultant to small business. His past books include the "SEO & Social Media Marketing Guide" and "The Complete Small Business Internet Guide" (published by Macmillan/QUE).  Tom is the former President (co-founder) and COO of Opinioneering Corporation and President of Netcom Interactive. In 1993 Tom co-founded PICnet, one of the first ISPs in the nation (later acquired by Netcom). Tom worked 13 years for NEC America where he served the last five years as Vice President of Wireless Products Sales.