PRLog - June 3, 2012 - Rasasi unveils La Yuqawam – a premium, irresistible Oriental perfume collection
• Luxurious range offers mix of Oriental opulence, Arab heritage
• New, exclusive perfume collection set to redefine affluence
Rasasi Perfumes, one of the leading names in the regional retail landscape offering a wide range of exclusive fragrances – today announced the launch of La Yuqawam perfume collection, a high-end luxury Oriental addition in its exclusive portfolio. The new La Yuqawam collection, which represents the Oriental luxury and Arab heritage in all its splendor and magnificence, is set to take the perfume sector by storm with its enticing appeal.
La Yuqawam, which means Irresistible in Arabic, epitomizes Rasasi’s brand philosophy and heritage, and extends a classic yet modern feel, which is full of character, is elegant and refined. Every aspect of La Yuqawam – from its concept, notes to the premium packaging – reflects the ultimate in luxury. Coming in two variants - La Yuqawam Pour Homme [men] and La Yuqawam Pour Femme [women] range is primarily targeted at GCC nationals and Arabs.
La Yuqawam is a premium, special-edition perfume range showcasing opulence from Rasasi, the masters of perfumes, who have brought out the best of their secrets. The collection is available in beautifully tarnished and chic 75 ml bottles with elegantly rounded curves.
An alluring blend of sophistication with prestige, La Yuqawam for Men offers a leading top note of Thyme with Saffron and Rasberry, which goes down to Oliban, Davana and Jasmine touch in the middle and ends with a Leather, Black Suede, Wood and Amber tinge.
Similarly, La Yuqawam for women range comes with top notes of Bergamot, Incense and Lemon, followed by Cinnamon, Ylang Ylang and Pink Pepper as middle notes with Lactonic, Musk and Sandalwood as bottom notes, offering a subtle combination.
Mr. Salim Kalsekar, Managing Director, UAE & GCC Region at Rasasi, said: “Since our inception, Rasasi has been committed to offer products tailored to the preferences and styles of our niche customers in the region. La Yuqawam is a captivating and classic Oriental perfume in our collection which comes with an understated sense of luxury and pride, making you feel like a star every day. Leaving an inspirational trail, La Yuqawam will be one of our most sought-after perfume range very soon.”
Mr. Kalsekar added: “La Yuqawam epitomizes our core philosophy aimed at offering a premium product for our high-profile clientele – this is reflected in every aspect of our product, be it the content or its contemporary packaging! We are confident that La Yuqawam will redefine the luxury perfume sector in its own inimitable way, and join the elite band of true classics.”
The new range is available at select Rasasi exclusive stores across UAE, Oman, Bahrain, Kuwait, Qatar and Kingdom of Saudi Arabia.
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About Rasasi Perfumes Industry LLC
Rasasi Perfumes Industry LLC, a family owned business, was founded in 1979 in Dubai. Over the last three decades, the company has build on solid foundation of pioneering entrepreneurial vigor creating some of the best and the most exclusive fragrances which have established a worldwide reputation for quality, luxury and elegance.
Rasasi operates over 115 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-
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