One of the difficulties is that the majority of email clients do not display images by default, and most will not support embedded video formats. Tabled HTML is still the mark-up language most widely supported by email software. Up until now the only reliable way to embed video in email was using an animated GIF.
So is it a good idea to embed video or not? Well, up until now it has been very complicated. If your video is short enough, and does not rely on sound or image quality, then you can use animated GIFs. However, if you need to display a high-quality video then linking your call to action to an external source has been the only option.
A recent survey into video emails found that:
88% of senior marketing executives said that integrating video with email improves email campaign performance.
76% of senior marketing executives said that campaigns which integrate video and email generate higher click-through rates (CTR).
72% of marketers who integrate video with email said that prospects are more likely to purchase or take other desired actions following viewing video content received via email.
It makes commercial sense to incorporate video into your email campaigns. A new company called Talk Fusion (http://www.talkfusiontrial.com) have developed a new platform that makes it easier than ever to engage with your audience using video email.
With video predicted to be the main traffic on the internet within a few years time, Talk Fusion is perfectly positioned to lead the communications revolution as an ever increasing number of people and businesses begin to embrace video email as the communications tool of choice.