Unveiled for the first time earlier this year at the Delhi Auto Expo 2012, the new sporty avatar of the Etios will re-emphasize Toyota’s efforts in reaching out to the younger target group. And, more importantly take motorsports closer to its customers and the youth of the country.
Apart from the EMR concept cars on display, there is a host of motorsport based activities for all age groups visiting the dealership. Racing simulators, remote controlled cars on race tracks, children’s automotive learning area, and other relevant contests and activities.
This year will be dedicated to popularizing the EMR brand, apart from the dealership activations in 14 cities and 24 dealerships, there will be exhibition races, road shows and a whole lot of activities lined up before the Series next year.
Mr. Hitoshi Fukui, Managing Coordinator-
Mr. R K Ramesh, General Manager, Toyota Kirloskar Motor, said, “Motorsports is gaining popularity in India, commanding a growing audience among the young, educated and dynamic; the demographic that the Etios Brand also reaches out to. We would like to take this opportunity to promote motorsports in India through EMR and capitalise on our global motorsport heritage.
The response we have received so far has been good and we are amazed at the fantastic young talent that has appeared for the driver auditions from across the country. I am sure once we are done with the training programme and the EMR Series we will have a few world-class drivers representing not only Toyota Motorsports but our country as well.”
About Etios Motor Racing (EMR)
Continuing the Company’s global legacy of motorsports, the EMR tourney will be supported by one of the most accomplished and acclaimed engineering companies in motorsport history – TRD (Toyota Racing Development)
Toyota will also partner and work closely with Indian motorsport experts, Red Rooster Racing (International)
MRF – pioneer of motor racing in India – and DENSO – a Toyota affiliate that manufactures auto parts – are now on board as ‘Official Partners’ for EMR in 2012.
The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete amongst the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the ‘fun to drive’ aspect of the vehicle.
1. Online applications were open for over a month and the response was a record number, 3303 registrations.
2. The first and second EMR camp just concluded after auditions in Pune, Delhi, Kolkata and Bangalore.
3. The third camp (June 2nd and 3rd at Chennai) will enable evaluators to arrive at the final line-up of 25 drivers.
The first two camps have used go-karts to assess the applicants’ driving skills, and then those selected for the third camp will drive the Etios Motor Racing cars along with in-depth lectures as part of the training process. All the training will be conducted by professional drivers and instructors from Toyota and local racing experts. The study material will be a combination of what is used in Japan and required by FMSCI to ensure the drivers are trained to international standards.