He continues, “Business schools provide a solid foundation for a career but it's not possible for them to give the experience needed to deal with the many day-to-day challenges and opportunities encountered in business.”
In keeping with its subtitle “Real World Advice for Entrepreneurial and Business Success,” the book departs from conventional business books in voice, content and format. The book contains over 200 “rules” delivered as brief anecdotes, short tutorials, humorous observations, case histories, an occasional rant and a few horror stories.
The final chapter is devoted to the author's advice for preserving physical and mental health while in the hunt for business success.
Subjects covered include leadership, negotiating, motivating people, time management, bartering, group dynamics, recruiting winners, sales, marketing, avoiding attorneys, relationships and personal growth.
About Michael Dalton Johnson
At the age of 15, he dropped out of high school to take a full-time job. He joined the Army at 17. After his time in the military, he worked as a ranch hand, factory worker, and construction laborer before venturing into the business world.
Johnson went on to become an award-winning trade magazine and book publisher. He has founded several successful businesses and is the creator of a novelty product which has sold 3 million units.
He also served as Director of Development for an international technical publishing and marketing company which he took from three employees and two products to a multinational company with hundreds of employees and dozens of products. He currently owns and operates two commercial websites with offices in San Diego County.
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