101 domains – the original international domain name register since 1997 has launched a catchy new marketing campaign based on the last letter ‘S’ in their name: domains.
That letter ‘s’ at the end of our domains name is hugely important to us, says Bob Fox, MD of www.101domains.com. It encapsulates everything we stand for since we were founded 15 years ago.
Originally, we promoted the ‘s’ in our name under the slogan... 101domains.com – where the ‘S’; stands for service. And no sooner had we highlighted it online than the ‘S’ took off with a life of its own.
All kinds of suggestions started arriving in our email inbox and some of them were really great. We loved them because they encapsulated the entire ethos and trustworthiness of our business philosophy. So much so, that each page in our web site is now headed with its own unique ‘S’ statement which is an accurate reflection of the individual web page content.
For example: The letter “S’ in the name 101domains stands for different things in the different pages
1. S = Service in the Home Page
2. S = Security in the Register Domains page
3. S = Superior Selection in the Domain information page
4. S = Super prices in the Prices page
5. S = Savings in the Quotations page
And so on, for 19 individual pages in total. Each page heading highlighting an important ‘S’ in the Service of www.101domains.com
Now, as stage one in the worldwide international campaign, all existing customers and contacts of www.101domains.com will receive a special invitation from Bob Fox to take advantage of a free ‘S’ which stands for Switch or transfer your domains to 101domains for free.
Plans are already in place to roll out the ‘S’ in www.101domains.com campaign over the coming months. In keeping with the ‘S’ emphasis of the entire marketing campaign, Box Fox say that Summer 2012 will be a ‘Special Savings Season’ for all global www.101domains.com users!
For further information contact
MD, 101 domains