Spa Boutique picks bubblebox:media to help continuously improve their email marketing strategy

PRLog (Press Release) - Jun. 1, 2012 - VANCOUVER, Canada – bubblebox:media, today announced it has been selected by Spa Boutique to help them increase the revenues they gain from their email marketing strategy. Through employing bubblebox:media’s Continuous Improvement Program, Spa Boutique are looking to improve the efficiency of email campaign deployment processes, and increase engagement with recipients of email communications.

Spa Boutique pride themselves on the service and flexibility they deliver to customers. They actively promote the fact that they are not a large corporation, but a nimble honest company with a dynamic and helpful educated team. This ‘personal touch’ experience is enjoyed by telephone and in their flagship store on West 4th Ave, in Vancouver’s prestigious Westside. Spa Boutique wishes to extend this ‘educational and consultative’ buying experience, to their email communication strategy.

Throughout the sales engagement process it was clear that bubblebox:media have a wealth of experience in the field of email marketing. Nancy Mudford, Spa Boutique’s owner said “We have been using email in our marketing mix for many years and we know that it can deliver much better returns than we were experiencing”. Mudford continued, “Our customers enjoy a consultative approach to buying skin care products at competitive prices through Spa Boutique’s store, telephone and online. Through better email marketing practices, our customers will be more informed on products relevant to them”.

Email is at the heart of any one-to-one digital communication. bubblebox:media’s Client Services Director, Tracey Gordon said, “Spa Boutique is poised to take advantage of the opportunity that email presents. They have excellent products that are competitively priced coupled with a team that delivers exceptional honest customer service. We are delighted at the opportunity to share our unique and vast experience in deploying technology that improves campaign efficiencies and advice to help improve revenues generated from email marketing”.

Spa Boutique has had tremendous success in gaining new customers via their website. Increasing the retention of their visitors and customers is a natural progression. Mudford explained “When Spa Boutique started out a little over 6 years ago; it made sense to employ an inexpensive, basic email blasting tool. Now we have an established loyal customer base, it is the right time to deliver more targeted, email dialogue to help our valued customers select products and ensure they are aware of the great deals we can offer.”

The bubblebox:media team will deliver their bubblebox:mailer technology platform alongside the Continuous Improvement Program. Within the initial weeks of working together, the bubblebox:media team will help rationalize lists into more useful segments, improve the signup process of their newsletter, and deliver templates that are in line with best practice guidelines. Over the coming months Spa Boutique and bubblebox:media will continuously improve the way email is deployed to subscribers. Recipients should expect to be better informed of the offers available via Spa Boutique and experience a more relevant communication strategy.

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About Spa Boutique
Spa Boutique is all about being Canada’s “head-to-toe beauty” shopping destination in an educational and fun shopping atmosphere online.
Spa boutique has a unique selection of professional skin care products, make-up and spa gifts. We've selected a handful of results-oriented skin care product lines from around the world based on our own research (we've reviewed more than 150 product lines). And we will always be sourcing out future skin care lines and new products that are on the technological edge of anti-aging and proactive skin care.

About bubblebox:media:
bubblebox:media is a provider of digital marketing technology and consulting services that seeks to enable businesses to communicate intelligently with their customers and prospects. Either through the technology we provide or as a fully managed service we enable our clients to achieve their Email Marketing, Mobile Marketing, Social Marketing and Online Marketing goals.