Anna Zaluczkowska, Programme Leader Media, Writing and Production says, "We are really looking forward to developing the storyworld content with Bellyfeel. The student writers are already creating some great stories and characters that will start life in the digital world and will spill out across the University campus in autumn 2012. It's a very exciting project." Bellyfeel’s role is to consult on the transmedia storyworld development.
Webby Award winning Bellyfeel http://www.bellyfeel.co.uk is a leader in interactive storytelling, multiplatform media and social entertainment. They create, produce and consult across all current and future media platforms. Creative Director Krishna Stott describes their work as, “a ground-breaking mix of interactive technology, cinematic energy and the power of the crowd.”