In their clear and simple guide, Wildly Profitable Marketing for the Pet Industry, the authors serve as "Toto," pulling back the curtain to demystify today’s marketing options and show pet businesses exactly what works to bring in more customers and profits.
“With our hands-on work book, we’ve curated today’s marketing best practices and presented them with clear, pet-industry-
James Carroll, Chief Operating Officer, LifeLearn, Inc., wrote the book’s Foreword. “I am personally excited to see a marketing guide written specifically for the pet and veterinary industries. Pam Foster and C S Wurzberger outline the steps that help you position your products or services, create a powerful brand presence, and set your business apart. Wildly Profitable Marketing for the Pet Industry provides a solid foundation with the latest best practices.”
Wildly Profitable Marketing for the Pet Industry is published by Pawzoola Publishing, an online bookstore created by Foster and Wurzberger. Visit this web page to order, or see www.PawzoolaPublishing.com for more details.
About the Authors
Pam Foster, owner of PetCopywriter.com and ContentClear.com, is a Certified SEO Copywriter, web marketing content consultant and teacher who specializes in helping pet-industry businesses get more traffic and sales online through smart content marketing strategies. As a lifelong pet parent, Pam focuses on making a difference to all pet professionals. She works as a virtual team member with web professionals to launch websites, optimize existing sites, and help test email and landing page campaigns. Pam also has extensive print and direct response copywriting experience. Pam is the co-founder of Pawzoola Publishing, a co-founder of PetIndustryTV.com, a columnist for Veterinary Advantage magazine, and a frequent presenter of marketing webinars and live workshops.
C S Wurzberger is an accomplished Internet and Ecological marketing strategist and conservationist with over 25 years of experience. She is founder/CEO of ATripToTheZoo.com, ZooMarketingTools.com/