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Follow on Google News | If Content is King, Then Video is Queen In Internet WorldVideos have today become the leading way to promote, market and advertise a product. Growing popularity of videos made them become one stop solution to anyone’s marketing needs.
By: Broadcast2world Videos have today become the leading way to promote, market and advertise a product. According to YouTube, over 4 billion videos are viewed a day and approximately 81.9 % of the U.S. internet audience view online videos. This shows that videos are increasingly becoming a part and parcel of a website. Until now content was the king, but now videos, by becoming a delightful addition to them, has become the queen. Hence a website is now considered complete only if it is accompanied with a video. Growing popularity of videos made them become one stop solution to anyone’s marketing needs. Being short, crisp and engaging, they are going strong with each passing day. They could advertise and promote a product or service at the click of a mouse and make traffic flow to a website like never before. Such videos are now actively made to suit the specific requirements of the clients and in turn the need of their target audiences. They make things stand out from the crowd and can be of several types such as training, instructional, promotional or marketing based. Do you know that? 1. A video in email marketing has been shown to increase click-through rates by over 96%. 2. A video on your website’s home page increases your conversion by over 80%. Videos can launch a new product and can also demonstrate its uses from all angles. Plus, they have the power to make viewers go through them till the end and finally become a happy customer. According to Internet Retailer, April 2010, visitors who view product videos are 85% more likely to buy than visitors who do not. This clearly projects that in future websites would be known more by their videos than by their texts. http://www.youtube.com/ No matter what kind of video you are looking for, be it a marketing video (http://www.broadcast2world.com/ For more details about Marketing Video or Promotional Video visit http://www.broadcast2world.com/ End
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