According to a survey^ conducted in Singapore in 2011, male respondents in their 20s and 30s reinforced the idea that grooming is no longer for special occasions or about impressing others. It is a part of daily life.
Believe it or not, total time spent grooming was found to be almost 20 minutes for the Singaporean men surveyed. 74% of the respondents agreed that “Grooming must deliver results”.
Now, there’s a new and affordable salon-quality brand that males in Singapore can add to their grooming arsenal. Latest in the men’s toiletries market is the number 1 youth hairstyling brand in Australia and New Zealand – Dominate®.
Combining new technical holding polymer technology and organic New Zealand ingredients such as New Zealand Organic Halloysite Clay (Kaolin) for strong support and hair strengthening;
Dominate® comes in 3 different variants, and makes styling a breeze without the need for extra styling aids or unnecessary touch ups:
Product
Out of Bed •
• Easy use formulation yet washes out easily.
• Organic Halloysite clay strengthens the hair cuticle.
• Perfect for matte and grungy bad boy looks.
• Strengthens the hair.
• Strong style support for modern looks S$9.99
Spike-It
• Easy use formulation yet washes out quickly.
• Medium drying time formulation, allowing extra time for easy styling and creating before drying.
• Suitable for medium to longer hair for old-school looks.
• Stiff and extreme looks, even ultimate spikes are easily achievable. New Zealand Organic Beeswax
• Organic Beeswax coats and conditions the hair shaft, gives a protective coating against the elements and supports holding power.
Re-Work
• The thicker formulation helps to add hold to the style through all day.
• Works best with shorter hair styles.
• Firmer formulation provides flawless style and support.
• Lasts all day long for worry free hassle.
• Natural finish for flexible styling.
• Medium Hold New Zealand Lanolin
• Conditions and soothes both hair and scalp.
• Protects dry and weak hair.
• Comfortable, non- greasy feel. S$9.99
Dominate hair styling products are available in NTUC and Cold Storage and retail at S$9.99 for a 85g size tub.
About Dominate®
Dominate® makes it their job to understand what’s coming up and delivering the right products to supermarkets to keep them in the game. Dominate® started out in the back of a barber’s shop making a top quality hair product affordable for everyday use. They believe in applying old fashioned natural principles, a traditional beeswax base and a bit of innovation to come up with the original Dominate® Waxx by using nothing but a converted washing machine drum and a wooden spoon borrowed from the café next door. Today, Dominate® has established itself as a brand in the forefront of category innovation for the ‘Premium Mass Styling Category”.
