Andrews will be a presenting “Inbound Marketing is ‘in’ for Professional Service Firms to Promote Niche Services” at a 12:15 pm session on June 14, 2012; the primary purpose of the presentation is to encourage attendees to fully embrace the current era of marketing in order to drive marketing ROI and develop a specialty tax services program. Co-presenting with Julio Gonzalez of Engineered Tax Services (ETS), Andrews will explain what comprises inbound marketing, “Today’s professional services firms must do more than have a great Web site, although that is certainly an essential requirement. Having layers of content, such as blogs, whitepapers, e-books and Webinars, as well as understanding search engine optimization and getting the most from social media platforms like LinkedIn and Twitter, and newer media including Google+ and Pinterest, are going to become indispensible as potential clients will be pulled in to savvy businesses through these methods.”
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